The kid with the tattoo really understood!

Let's be honest, most of us feel like we want to belong. We choose the way we look, the way we dress, the car we drive, and all reflect our personal feelings and decisions. Sometimes we make these choices to reflect the people we want to be. We want to be seen as being part of the crowd who is "in the know", and we can live vicariously through the brand or label that we show the rest of the world. The kid with the Ralph Lauren brand tattooed on his chest really was the ultimate "Preppie"!

Branding is an idea that has changed the way we go to business. It used to be only major corporations that understood and could afford a corporate identity program. Now if you are a start-up company and you dont have a Brand image that is pervasive throughout your company, there is a good chance that you wont become a brand leader.

*Learn some of the 16 branding musts that are essential to growing a brand leader company, product or service
*How to enact a Brand Commitment" that will get all of your employees, customers and suppliers to support your brand identity.

Jack Sims is an expert who is passionate about building brands. He has built and sold two nationally leading companies in Europe and America. He has worked his magic on Blue Chip brands like General Foods, Polaroid, Lipton, Lever, Nestle, General Electric, A&W and many smaller companies too!

Jack will give your audience some real facts on building a brand as well as some entertaining stories that will keep your audience glued to the station.

www.brandtothebone.com