ZENTROPY PARTNERS APPOINTS ALAN McCULLOCH AS CLIENT SERVICES DIRECTOR

Zentropy Partners (UK), a leading interactive communications company, today announced that it has appointed Alan McCulloch as Client Services Director. Chairman of the Institute of Practitioners in Advertising Digital Marketing Group, Alan was formerly managing director at i-Level, the independent online media planning and buying agency, and founder of Saatchi & Saatchi Vision in 1996.

Zentropy Partners (UK), a leading interactive communications company, today announced that it has appointed Alan McCulloch as Client Services Director. Chairman of the Institute of Practitioners in Advertising Digital Marketing Group, Alan was formerly managing director at i-Level, the independent online media planning and buying agency, and founder of Saatchi & Saatchi Vision in 1996.

Alastair Duncan, managing director of Zentropy Partners (UK), commented:
We are committed to fostering an environment at Zentropy where the best talent in the market across all our fields of operation want to work with us. I am delighted that Alan has chosen to head up our client services team."

At Zentropy Partners, Alan McCulloch will be responsible for the general excellence of delivery of services to clients and, in particular, expanding the media planning and buying functions within the company.

Alan McCulloch, added:
Zentropy Partners has set the benchmark in terms of internal working processes by which interactive technology and media solutions can be consistently created that deliver measurable business results to clients. I am delighted to be at an agency where I can talk to the client with confidence that the set-up can deliver."

Alan has working alongside Zentropy Partners on a freelance basis for the last month. In December 2001, Zentropy Partners was voted Best New Media Agency of the Year" by Marketing magazine.

About Zentropy Partners (UK)
Zentropy Partners is an IPG owned company that forms part of the McCann-Erickson WorldGroup. Zentropy Partners has offices in London, Paris, Frankfurt, Hamburg, Berlin, New York, Minneapolis, Los Angeles, and Sydney, as well as a global partnership network.

For more information please visit: www.zentropypartners.co.uk

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Further information:

Nick Wheywell (gth media relations)      +44 20 7467 0607
Anita Talley (Zentropy Partners)      +44 20 7554 0404