MobileWay Enables Mobile Operators in Hong Kong to Launch International SMS services

MobileWay, the worlds largest SMS network interconnectivity provider announces today the launch of International Inter-Operator Short Message (IOSM) environment to mobile subscribers in Hong Kong. With coverage of more than 200 mobile operators worldwide, MobileWays international connectivity enables subscribers in Hong Kong to send SMS messages overseas to any country without geographical boundaries.

For Immediate Release

MobileWay Enables Mobile Operators in Hong Kong to Launch International SMS services
Service will enable mobile operators to allow their subscribers sending of SMS overseas seamlessly regardless of networks

SINGAPORE (15 January 2001) -- MobileWay, the worlds largest SMS network interconnectivity provider announces today the launch of International Inter-Operator Short Message (IOSM) environment to mobile subscribers in Hong Kong. With coverage of more than 200 mobile operators worldwide, MobileWays international connectivity enables subscribers in Hong Kong to send SMS messages overseas to any country without geographical boundaries.

MobileWay has launched its services with 2 major operators in Hong Kong and is currently in the final stages of negotiation with the other remaining operators to launch the service in early 2002.

MobileWay provides a cross-technology boundaries network, which implies that subscribers are able to send messages regardless of using different mobile networks like GSM, TDMA or CDMA, to stay in touch via SMS with their friends, families and business counterparts who are overseas. This service will greatly benefit the community of foreign workers in Hong Kong who wish to keep in touch with their families back home. This service will also benefit the Hong Kong community working in China, as it would be a more cost-effective communications medium than IDD calls.

Cyrille Even, General Manager and Vice President of MobileWay Asia Pacific, said, In the past, Hong Kong mobile subscribers were restricted to sending messages within the territory itself. With MobileWays seamless international connectivity with mobile operators, we are able to build an international IOSM environment, which will enable mobile subscribers to send SMS messages across all countries. As far as we are concerned, we are the first in Hong Kong to provide such a service."

SMS text is now achieving critical mass in many international markets. According to the GSM Association, Asia Pacific is experiencing rapid growth of SMS, accounting for almost 3 billion SMS messages a month. Regions with the highest traffic volumes include China, Hong Kong, Singapore, Australia, Philippines and New Zealand. There are currently 5.4 million mobile phone users sending text messages everyday in Hong Kong. The Association also predicts a total of 250 billion text messages will be sent in 2001.

About MobileWay
MobileWay Inc is a leading provider of global data access over wireless networks for businesses and mobile operators. MobileWay manages the deployment of wireless data applications and enables associated payments. The company's global network and value-added wireless services are designed to enable network operators, content providers, enterprises and financial institutions to bring customised, user-authorised, and secure data services to mobile users. MobileWay offers wireless data services that include text messages, ring tones, m-commerce solutions, and service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms. A North American company, MobileWay has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.mobileway.com.

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Press Contacts

MobileWay Asia Pacific         
Betty Lim               
Marketing Communications Manager, Asia Pacific   
Tel: (65) 836 4430            
Fax: (65) 836 4450            
Email: betty.lim@mobileway.com         

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