B2BWorks Enters Partnership With E Type

US B2B Digital Marketing and Media Services Company, B2BWorks, Joins Forces with Leading UK Internet Marketing Sales House

CHICAGO -- Jan. 21, 2002 -- B2BWorks, Inc., the premier provider of business-to-business digital marketing and media services, today announces a partnership with E Type, the Internet Sales House of the Media Initiatives Group.

Through this partnership, E Type will sell digital marketing opportunities across B2BWorks extensive network, which comprises more than 500 leading B2B Web sites. The sites span all major business sectors, including technology, healthcare, manufacturing, financial, travel, communications/telecom and more. Over 17 million unique business executives visit the B2BWorks network monthly, generating over 100 million page views.

E Type will now be offering UK and other European-based marketers a range of advertising, branding and CRM services through B2BWorks, including focused banner campaigns, microsites, newsletters, custom content sponsorships, permission e-mail lists, rich media, and other innovative digital marketing programs.

As part of the agreement, B2BWorks will enhance its presence in the international marketplace by offering US marketers access to digital marketing opportunities across E Types network of premier European sites, which includes some of the UK's most visited sites such as Friends Reunited.com and Multimap.com.

Marketers demand for access to business professionals on relevant Web properties is ever-increasing, both domestically and internationally," said Bill Walker, B2BWorks executive vice president. B2BWorks is excited about this new opportunity to extend our premium digital marketing offerings to E Types clients."

E Type has one of the largest networks in the UK, producing over half a billion impressions a month. Their current portfolio includes successful sites like Friends Reunited.co.uk and Square Meal.co.uk. As a result of this alliance, the company will set up a new B2B division known as E Type B2B. Matt Cannon, Sales Manager for E Type, will be recruiting three sales staff to work within this division.

Sales Director of E Type, Robert Gay said, "Our relationship with B2BWorks brings new opportunities to our inventory and strengthens our position in the European online market."

About B2BWorks
B2BWorks (www.b2bworks.net) is the premier business-to-business digital marketing and media services provider. Through a robust suite of products and services backed by years of B2B marketing expertise, B2BWorks is the one-stop resource for integrated online strategies that enable marketers to meet targeted advertising and branding objectives and help publishers grow their online business and increase revenue streams. B2BWorks currently reaches over 17 million unique business executive visitors monthly through its network of 500+ site affiliates serving every major Business Sector, Industry, and Market. B2BWorks is headquartered in Chicago with offices in New York, Boston and San Francisco.

About E Type
E Type is the Internet Sales House of the Media Initiatives Group. Launched in January 2001, the company has vastly grown over the past year to become one of the top new media sales houses in the UK. With successful sites like Friends Reunited.co.uk in their portfolio, E Type has a total of over half a billion-page impressions per month available to advertisers. E Type is able to create online advertising campaigns that use a full new media mix, including the traditional banners and buttons, pop-ups, sponsorship and e-mails.

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