B2BWorks And iPhysicianNet Form Digital Marketing Partnership

Pharmaceutical and healthcare marketers looking to reach leading primary care physicians now have increased access to this targeted audience through a strategic partnership between B2BWorks, the premier business-to-business digital marketing and media services provider, and iPhysicianNet, the industry leader in video detailing. Under the terms of the agreement, B2BWorks will sell premium digital sponsorships across three content areas of the iPhysicianNet private network: billboards, infomercials, and on-line healthcare news services including FaxWatch.

CHICAGO -- Jan. 22, 2002 -- Pharmaceutical and healthcare marketers looking to reach leading primary care physicians now have increased access to this targeted audience through a strategic partnership between B2BWorks, the premier business-to-business digital marketing and media services provider, and iPhysicianNet, the industry leader in video detailing. Under the terms of the agreement, B2BWorks will sell premium digital sponsorships across three content areas of the iPhysicianNet private network: billboards, infomercials, and on-line healthcare news services including FaxWatch.

The iPhysicianNet video conferencing system, including high-speed Internet access, is installed in the offices of more than 7,500 primary care physicians nationwide. These physicians utilize iPhysicianNet capabilities to access a wealth of healthcare information through real-time, face-to-face video discussions with sales representatives of iPhysicianNets pharmaceutical clients, and through the systems direct access to the Internet providing other important sources of drug and healthcare information.

iPhysicianNet has contracts with the U.S. subsidiaries of nine of the top 12 pharmaceutical companies in the world.

By partnering with iPhysicianNet, B2BWorks is strengthening its commitment to delve deep into the business sectors we serve," said Karen Breen Vogel, B2BWorks senior vice president, Strategy. Our digital marketing products in the healthcare sector -- which already include banner placement, e-newsletter sponsorships, permission based e-mail marketing, healthcare industry virtual trade show placements, and other digital opportunities -- are enhanced by these premium sponsorship opportunities which will connect healthcare marketers to captive, receptive physicians."

The iPhysicianNet system utilizes a nationwide network of desktop computers equipped with video conferencing software operating through high-speed telecommunications lines to provide physicians with access to live interactions with pharmaceutical companies, the Internet, e-mail, medical news and references, and continuing medical education resources. Additional content" sections are now being made available through the iPhysicianNet system, and B2BWorks has been engaged to secure sponsorship for these premium promotional opportunities.

About B2BWorks
B2BWorks (www.b2bworks.net) is the premier business-to-business digital marketing and media services provider. Through a robust suite of products and services backed by years of B2B marketing expertise, B2BWorks is the one-stop resource for integrated online strategies that enable marketers to meet targeted advertising and branding objectives and help publishers grow their online business and increase revenue streams. B2BWorks currently reaches over 17 million unique business executive visitors monthly through its network of 500+ site affiliates serving every major Business Sector, Industry, and Market. B2BWorks is headquartered in Chicago with offices in New York, Boston and San Francisco.

About iPhysicianNet
iPhysicianNet (www.iphysiciannet.com) created the video detailing space, and is the only company currently providing live, face-to-face video detailing. The system utilizes a national network of desktop computers equipped with video conferencing software operating through high-speed telecommunications lines to provide physicians with access to live interactions with pharmaceutical companies, the Internet, e-mail, medical news and references, and continuing medical education resources. Founded in 1996, iPhysicianNet is headquartered in Scottsdale, Arizona.

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