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Universal Pictures UK Adopt Interactive Mediums To Promote Jurassic Park 3 Online
Universal Pictures UK Appoint Interactive Marketing Consultancy New Media Maze For Giant UK Release - New Media Maze To Promote Jurassic Park 3 Video and DVD
25 January 2002, London, UK
Universal Pictures UK Appoint Interactive Marketing Consultancy New Media Maze For Giant UK Release - New Media Maze To Promote Jurassic Park 3 Video and DVD
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New Media Maze http://www.newmediamaze.com the Interactive Marketing Consultancy have been appointed by Universal Pictures Video UK to promote the Jurassic Park 3 Video and DVD in the UK.
The online campaign is to push the release and sales of the Jurassic Park 3 Video and DVD, which is out to own from 11th February 2002. The movie release made a huge impact on the big screen taking 18.2 million at the box office, more than both Pearl Harbour and Tomb Raider. The massive special FX film has a great cast where Sam Neill makes his second appearance as Dr. Alan Grant, starring alongside William H. Macy, Téa Leoni, Alessandro Nivola, Trevor Morgan - with cameo appearances from Laura Dern.
Running for one month starting in early February 2002, the campaign will run on a number of third party sites, until the beginning of March 2002.
The campaign is to create a positive buzz with online promotions to raise awareness and achieve broad coverage to primary audience of parents of children aged nine upwards for VHS, then to children - incorporating offline integration mirroring activity with offline mediums. For the DVD New Media Maze will be focusing on adults aged 18-35, but because the film has mass appeal, its additional audiences will be addressed with appropriate promotional techniques.
Online promotions includes streaming trailers both to the press and consumers excited by the film and a HTML viral email is to be sent to Universal Pictures UKs opt-in database, targeting each of the representative groups boosting awareness. The viral marketing mechanics are to ensure that the participant is encouraged to participate again and to email it on, naturally spreading the viral message.
Third party promotional activity also incorporates tying up three major promotions with three sites that fall within Jurassic Park 3 target audiences and may connect a major push with online e-tailers is via direct links from that activity, the HTML newsletter and links from streamed trailer to e-tailers.
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Julianne Reynolds, the Account Director at New Media Maze says, New Media Maze will be interacting directly with audiences, website owners and editors with well-timed messages for the Jurassic Park 3 release, to recreate the spark that surrounded the movie release. Initially we will be enticing participants to communicate with the promotion, but then will be leaving them to their own devices to explore the promotions and make their own way."
Reynolds adds, Dinosaur documentaries and films continue to grow in popularity especially among children. We have devised a campaign to capture this interest and excitement and believe that recent an d current films, dramas ands documentaries that have been released will only serve to snowball this effect."
Emily Connochie, Product Manager at Universal Picture Video says, Jurassic Park 3 was a wonderful draw at the box office for Universal Pictures and we are expecting that the Video and DVD release is going to have mass appeal, as it did for the movie release.
Children and adults typically have an interest in the subject matter and the film offers a great introduction into what interacting with real life dinosaurs could be really like, in the most creative way imaginable. We are extremely pleased with the campaign that New Media Maze have created and are looking forward to it being released."
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New Media Maze Clients:
50/50, Columbia Tristar, Crazy Shark, EMIChrysalis, Interlotto, Linakers, Sony Music, Universal International, Universal Pictures UK, Vision Video Ltd [VVL]
-----Contact-----
Elemental PR
Tim Gibbon, PR Consultant, Elemental PR, Email: newmediamaze@elementalpr.co.uk,
Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135,
Website: http://www.elementalpr.co.uk
New Media Maze
Julianne Reynolds, Account Director, Email: newmediamaze@elementalpr.co.uk
Dave Smith, Business Development Director, Email: newmediamaze@elementalpr.co.uk
Bristol Office: Website: http://www.newmediamaze.com, Email: info@newmediamaze.com,
Telephone: +44 (0)117 311 3999, Fax: +44 (0)117 924 9930
Address: New Media Maze Ltd, 8 Brunswick Square, Bristol, BS2 8PE
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