Backbone Media Names Greg Jarboe Vice President and Chief Marketing Officer

Backbone Media, an Internet marketing company that specializes in web site promotion, search engine optimization, and email services, has announced the appointment of Greg Jarboe as VP and Chief Marketing Officer. Jarboe was previously VP of Marketing for WebCT from 1999 to 2001, held various marketing and communications positions at Ziff-Davis from 1988 to 1999, and was Director of Corporate Communications at Lotus Development Corp. from 1986 to 1988. Jarboe writes for the weekly ICONOCAST e-marketing newsletter and has been called the guru of lead tracking" by Soft*letter.

For immediate release:

Backbone Media Names Greg Jarboe
Vice President and Chief Marketing Officer

WALTHAM, MA -- January 24, 2001 -- Backbone Media today announced the appointment of Greg Jarboe as Vice President and Chief Marketing Officer. The Internet marketing company specializes in Web site promotion, search engine optimization, and email services.

Stephen Turcotte, President of Backbone Media, said, I first met Greg last November at a Massachusetts Software and Internet Council event, where he spoke about marketing strategies on a shoestring budget. I liked the speech so much I hired the speaker."

Turcotte added, Greg is a results-oriented marketer with a proven track record of increasing qualified traffic to a broad range of Web sites. He knows how to help companies reach active buyers online and profit from their Internet investment. Greg will be a huge asset to our clients."

Jarboe writes for the weekly ICONOCAST e-marketing newsletter and has been called the guru of lead tracking" by Soft*letter.

From 1999 to 2001, Jarboe was Vice President of Marketing for WebCT. Among his accomplishments, he launched WebCT.com and helped it become one of the Internet sites visited most often by college students, while also cutting the cost per visitor in half.

From 1988 to 1999, Jarboe worked for Ziff-Davis in several capacities inside and outside the company, including Director of Corporate Communications, President of Jarboe Communications, and Director of Marketing for PC Computing, as well as a member of both its Leadership Council and Marketing Council. While there, he helped launch Yahoo! Internet Life, ZDNet, and ZDTV (which is now called TechTV).

From 1986 to 1988, Jarboe was Director of Corporate Communications at Lotus Development Corp. While there, he launched several new products, including Lotus Notes.

Jarboe graduated with distinction from the University of Michigan, attended the University of Edinburgh, and worked on his Masters at Lesley College. He lives in Acton, MA, where he has served as Chairperson of the towns Board of Selectmen.

Founded in 1996, Backbone Media (www.backbonemedia.com) is located in Waltham, MA. The firm offers help driving traffic to a site by providing Internet marketing, targeted promotions, search engine strategies, and consulting. Backbone Medias clients include: A Hundred Monkeys, International Poster Gallery, Intertek Testing Services, Mullen, Netegrity, Nexus Energyguide, Polaroid Corporation, and PressKits.

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For more information, contact:
Stephen Turcotte at 781-899-4050 or stephen@backbonemedia.com
Gregory M. Jarboe at 781-899-4050 or greg.jarboe@backbonemedia.com