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All Press Releases for January 27, 2002 Subscribe to this News Feed    
 

AMD Athlon MP processor boosts performance OF Pinnacle Systems Leading VIDEO EDITING SOFTWARE

AMD today announced that Pinnacle Systems has optimized its renowned professional digital video editing software for the AMD Athlon MP processor. Designed for multiprocessing and multithreaded applications, the AMD Athlon MP processor delivers the performance and flexibility demanded in the server and workstation environment, supporting the requirements of commercial video editing users with benefits such as enhanced productivity, shorten production cycles and reduce costs. FASTstudio.DV is the first Pinnacle Systems software product designed to take advantage of AMD抯 Smart MP technology for systems using dual AMD Athlon MP processors.

SINGAPORE- JANUARY 24, 2002 - AMD today announced that Pinnacle Systems has optimized its renowned professional digital video editing software for the AMD Athlon MP processor for multiprocessing workstation platforms. FASTstudio.DV was the first Pinnacle Systems software product designed to take advantage of AMD Smart MP technology for systems using dual AMD Athlon MP processors.
Designed for multiprocessing and multithreaded applications, the AMD Athlon MP processor delivers the performance and flexibility demanded in the server and workstation environment, supporting the requirements of commercial video editing users. Smart MP technology features dual, independent, point-to-point buses and an exemplary cache management system, allowing data to be transferred in a more efficient manner. With more performance from the second processor in combination with AMD Socket A platform, Smart MP technology allows professional users of FASTstudio.DV to gain a significant performance benefit.

"With Pinnacle FASTstudio.DV and the new generation of powerful AMD Athlon MP processors, we have moved way beyond usual multimedia video editing," said Fabien Raveton, Marketing Director, Pinnacle Systems Asia-Pacific "Video professionals now have access to a more efficient workflow and a sophisticated level of post-production capabilities. The combination of FASTstudio.DV and AMD Athlon MP processors empowers its users by providing post-production and video editing tools that deliver great performance and raises the bar for non-linear video editing systems. No distracting pull-down menus, all-essential functions are only a mouse-click away. We have optimized our background rendering technology for AMD Athlon processor stations users to spend their time only on expressing their creativity.

"FASTstudio.DV is a computationally-intensive application that needs the support of a high-performance hardware," said Wee Yep Yin, Marketing Manager, AMD Far East. "Our AMD Athlon MP processor delivers the extra performance demanded by professional digital video editing users, enabling them to enhance productivity, shorten production cycles and reduce costs."

About the AMD Athlon MP Processor
The AMD Athlon MP processor is a seventh-generation x86 processor designed for high-performance multiprocessing servers and workstations.

A key advantage of AMD multiprocessing platform is Smart MP technology, which greatly enhances overall platform performance by increasing data movement between the two CPUs, chipset and memory system. Smart MP technology features dual point-to-point, high-speed 266MHz system buses with Error Correcting Code (ECC) support designed to provide up to 2.1GB per second per CPU of bus bandwidth in a dual-processor system. Smart MP technology also has an optimized Modified Owner Exclusive Shared Invalid (MOESI) cache coherency protocol that manages data and memory traffic in a multiprocessing environment.

The AMD Athlon MP processor features the patented QuantiSpeed?architecture, which includes a high performance full-speed cache with hardware data pre-fetch, a fully pipelined superscalar floating point engine, and an exclusive L2 Translation Look-aside Buffer (TLB). The processor also incorporates 3DNow! Professional technology, which has 51 new instructions that extend AMD抯 3DNow! technology, enabling smoother, richer and more lifelike images, more precise digital audio and an enriched Internet experience.
The AMD Athlon MP processor is compatible with AMD抯 stable Socket A infrastructure, and supports DDR memory technology.

About AMD
   AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor抯 500 company, produces microprocessors, flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of US$3.9 billion in 2001. (NYSE: AMD).

About Pinnacle Systems
Pinnacle Systems broadcast, desktop, and consumer products provide video professionals and consumers cutting-edge digital video tools to create, store, distribute, and view web enabled digital video easier and more affordably than ever before. Pinnacle Systems Asia may be reached at +65 284-2336 or at www.pinnaclesys.com/Asia

Visit AMD on the Web
For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html.

AMD, the AMD Arrow logo, AMD Athlon and combinations thereof, and 3DNow! and QuantiSpeed are trademarks of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.

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Angeline Chua
Porter Novelli Convergence Group Pte Ltd
65-3306222
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