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Universal Pictures Video To Promote First Ever UK DVD Release Of An American Werewolf in London
Universal Pictures Video To Promote First Ever UK DVD Release Of An American Werewolf In London -- New Media Maze The Interactive Marketing Consultancy Appointed By Universal Pictures UK For Online Promotions For The 21st Anniversary Of Its Original Cinema Release On DVD.
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30 January 2002, London, UK
Universal Pictures Video To Promote First Ever UK DVD Release Of An American Werewolf in London
Universal Pictures Video To Promote First Ever UK DVD Release Of An American Werewolf In London -- New Media Maze The Interactive Marketing Consultancy Appointed By Universal Pictures UK For Online Promotions For The 21st Anniversary Of Its Original Cinema Release On DVD.
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New Media Maze http://www.newmediamaze.com the Interactive Marketing Consultancy have been appointed by Universal Pictures Video UK to market the eagerly anticipated first ever UK DVD release of the 21st Anniversary of An American Werewolf in London.
The campaign is to target DVD buyers who will remember the title from its original release, for its 21st anniversary release. Its the first time the film has been released on DVD in the UK and will be out to own from the 4th March 2002, celebrating a classic - probably the most well-know werewolf movie of all time which spans two decades.
Directed by John Landis in 1981, the horror classic starring David Naughton, Jenny Agutter, Griffin Dunne, John Irvine and even includes a brief appearance from Rik Mayall. The film focuses upon two American tourists that visit the Yorkshire moors and are attacked by a werewolf -- killing one and turning the other into a werewolf. The film was renowned at the time for its amazing special effects, but surprisingly blends black humour and shocking scenes to create one of the most memorable horror movies of all time.
The campaign runs for three weeks commencing on 14th February 2002 and includes online advertising, third party deals with leading websites and portals, online PR, email and viral marketing with online promotion and competitions.
The promotions are to be integrated into offline activity to create awareness that An American Werewolf in London 21st has reached its anniversary to horror fans and those that watched the timeless classic when it was first released -- but also appeals to a audiences that didnt experience the release the first time around over 21 years ago.
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Dave Smith, Business Development Director at New Media Maze says, We are very excited about release of An American Werewolf in London because is has such a legendary and cult status. That fact that is has never been released on DVD until now, means its quite a special release for Universal Pictures Video. We have blended appropriate mediums and for this off and online integrated campaign, to raise awareness and drive e-commerce sales of this release."
Sue Patten, Senior Product Manager at Universal Picture Video comments, Its the first time An American Werewolf in London will be available on DVD as well as it already being available on Video - so this makes it a particularly exciting release for Universal Picture Video. With the added features of DVD, fans can enjoy interviews from the director and cast with the usual additional benefits that the DVD format offers."
Patten adds, The campaign that New Media Maze has devised has embraced the nature of the film and we are pleased with the outcome. The creatives and promotions capture the spirit of the film, so fans of the 21 year-old horror classic wont be disappointed. We are pretty sure that the campaign will create a interest like the original did, especially to those individuals that were not familiar with the release the first time around."
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New Media Maze Clients:
50/50, Columbia Tristar, Crazy Shark, EMIChrysalis, Interlotto, Linakers, Sony Music, Universal International, Universal Pictures UK, Universal, Playback, Vision Video Ltd [VVL]
-----Contact-----
Elemental PR
Tim Gibbon, PR Consultant, Elemental PR, Email: newmediamaze@elementalpr.co.uk,
Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135,
Website: http://www.elementalpr.co.uk
New Media Maze
Dave Smith, Business Development Director, Email: dave@newmediamaze.com
Bristol Office: Website: http://www.newmediamaze.com, Email: info@newmediamaze.com,
Telephone: +44 (0)117 311 3999, Fax: +44 (0)117 924 9930
Address: New Media Maze Ltd, 8 Brunswick Square, Bristol, BS2 8PE
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