XRAYMEDIA's Live Media Marketplace v2.0 Attracts More Media and Starts Shaking Out the Inventory

XRAYMEDIA's Live Media Marketplace offers buyers and sellers of media the opportunity to negotiate and secure the optimum market price for any given inventory. The system provides private, one-on-one and one-to-many negotiations while dynamically loading and matching inventory changes and instantly updating new opportunities, all without compromising the seller's proprietary pricing information or identity if they so choose.

NEW YORK & VANCOUVER, British Columbia--(BUSINESS WIRE)--Jan. 28, 2002--XRAYMEDIA.COM INC., (OTCBB:XRMD - news) the leading Internet real-time negotiating technology provider to the media industry is pleased to report that a variety of companies signed up to use the Live Media Marketplace in the week starting January 21.

Primary usage was centered around purchasing advertising for promoting their own business or listing ad spots for sale. The website is located at www.xraymedia.com.

XRAYMEDIA President & CEO Raymond C. Dabney stated, ``The media industry's response has been one of support and enthusiasm. The sizeable influx of companies signing in and posting their inventory on our Real-time Media Trading Center has helped us gauge the robustness of our system. We are meeting the challenge of managing the response with new customer service initiatives, but gathering inventory remains our main focus. Putting specific news out about companies signing up attracts a lot of attention for us; clarity of relationships becomes the top priority. All companies that register to use our technology are not automatically defined as our partners, they simply want to buy or sell media inventory through our system. Some follow through and begin listing inventory and/or start negotiating to buy existing inventory and some do absolutely nothing. We are not looking to form partnerships with every company that signs-up; we are simply looking to provide an advertising/media buying center that provides private real-time negotiating power to media companies, ad agencies and the general public.''

About XRAYMEDIA and its Live Media Marketplace v2.0

XRAYMEDIA's Live Media Marketplace offers buyers and sellers of media the opportunity to negotiate and secure the optimum market price for any given inventory. The system provides private, one-on-one and one-to-many negotiations while dynamically loading and matching inventory changes and instantly updating new opportunities, all without compromising the seller's proprietary pricing information or identity if they so choose. All media trading activity takes place on the user's own private 'Media Trading Floor,' which is comprised of the user's own private media orders, media matches, viewing options, information sources and private exchange. It provides the most powerful and cost effective means for offering, tracking and negotiating media inventory for sale.

The company is building an online infrastructure that makes traditional advertising and marketing work in the digital world. Combining media, data, research and technological expertise, XRAYMEDIA allows marketers to negotiate with the right person, at the right time, while helping all businesses maximize their revenue, minimize their costs and build their business online by securely providing media exposure and advertising opportunities privately or public, online.

You should not place undue reliance on forward-looking statements in this press release. This press release contains forward-looking statements that involve risks and uncertainties. Words such as ``will'', ``anticipates'', ``believes'', ``plans'', ``goal'', ``expects'', ``future'', ``intends'' and similar expressions are used to identify these forward-looking statements. Actual results could differ materially from those anticipated in these forward-looking statements for many reasons, including the risks we face as described in this press release. For further information about XRAYMEDIA.COM INC., please refer to its Form 10-ksb filed with the Securities and Exchange Commission and available on the SEC website at www.sec.gov.

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Contact:

     XRAYMEDIA.COM, INC.
     Raymond C. Dabney, 888/777-0658
     raymond@xraymedia.com
        or
     XRAYMEDIA.COM, INC./MKPR
     Meir D. Kahtan, 212/699-6065
     mkahtan@rcn.com