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BREAKTHROUGH-LOW-COST VIDEO TECHNOLOGY
ANNOUNCED FOR HEALTHCARE COMPANIES
FOR IMMEDIATE RELEASE
For further information contact:
Sara Boyce
Healthways Communications, Inc.
201-864-1500
sboyce@healthways.org
Craig Librett
Miller/Shandwick Technologies
617-520-7038
clibrett@miller.shandwick.com
BREAKTHROUGH-LOW-COST VIDEO TECHNOLOGY
ANNOUNCED FOR HEALTHCARE COMPANIES
Secaucus, NJ, and New York, NY, January 22, 2002 -- An innovative new technology in communications that will cut costs for interactive video conferencing for pharmaceutical and biotech companies was announced today by Healthways Communications, Inc. Healthways has entered into an exclusive partnership with Interactive Video Technologies, Inc., that will benefit the healthcare field. Both companies are leaders in their respective fields.
Interactive video on the Web is especially great because it opens up new possibilities to conduct product releases, training, marketing and promotion with potentially thousands of people at a variety of locations, without the expense or hassle associated with costly travel," said Patricia Coleine, President, Healthways Communications, Inc.
Interactive Video Technologies (IVT) is a driving force and emerging, dominant player in rich media software. Pushing the boundaries of dynamic communication, IVTs products -- including its flagship MediaPlatformTM solution -- enable customers to rapidly build, deploy and manage rich media and streaming video presentations.
IVT customers have included Siebel Systems, Intel, ExxonMobil, Home Box Office (HBO), Showtime, Victorias Secret, Barnes & Noble.com, GetMusic and Digital Island. IVT shareholders include Sun Microsystems, Intel, Allen & Co., Tudor Ventures and PS Capital/Millenium Technology Ventures. For more information on IVT, visit www.ivtweb.com.
Healthways Communications, Inc., established in 1975, is a full-service medical education/marketing communications company staffed with highly skilled professionals with expertise in both pre-launch and post-launch market development. Healthways offices are located at 600 Meadowland Parkway, Secaucus, NJ, 07094.
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