MAILNETEXPRESS IS A POWERFUL TOOL FOR THE DWYER GROUP

The Dwyer Group, Inc. (DWYR, Nasdaq), one of the worlds largest franchise organizations with more than 750 franchisees in the United States and Canada, found the answer to their direct marketing needs - MailnetExpress (www.mailnetexpress.com).

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CONTACT:
Matt Haney
Aileen Katcher
Katcher Vaugn & Bailey
(615) 248-8202
mhaney@kvbpr.com
akatcher@kvbpr.com

MAILNETEXPRESS IS A POWERFUL TOOL FOR THE DWYER GROUP

   (NASHVILLE, Tenn.) -- January 29, 2002 -- For small, entrepreneurial businesses, its often hard to find time to do marketing. Staff time is focused on servicing existing customers, leaving little time for generating new business.
   The Dwyer Group, Inc. (DWYR, Nasdaq), one of the worlds largest franchise organizations with more than 750 franchisees in the United States and Canada, found the answer to their direct marketing needs - MailnetExpress (www.mailnetexpress.com). Providing a value added marketing service to franchise owners, MailnetExpress is also assisting Dwyer with its corporate marketing program aimed at prospective franchisees. In 15 minutes, an entire months worth of marketing campaigns can be orchestrated. All it takes is a computer with Internet access.   
Offered by Mailnet Services, Inc. MailnetExpress fully automates direct mail, fax and e-mail marketing campaigns, from creative development to final delivery.
   One of the areas franchise owners often fall down on is marketing," according to Roger Goertz, president of Aire Serv, one of six companies owned by The Dwyer Group. We needed to find an easy way for our franchisees to do marketing. With MailnetExpress, it only takes a few minutes a day or about an hour a month to plan and implement a whole quarters worth of marketing."
   Franchisees simply log on to www.mailnetexpress.com, access the customized marketing plan designed exclusively for Aire Serv franchise owners, choose the creative piece they want to send from a customized library, indicate the quantity to be printed and upload their database. They can even have their database checked for incomplete addresses or duplicates using another Mailnet product, Listcleanup (www.listcleanup.com).
The customized marketing plan Aire Serv created, with the help of Mailnet, is a yearlong plan that franchisees can access through a secure link on the MailnetExpress website. The plan includes about 50 customized creative pieces that are color-coded for different campaigns. For example, creative for January campaigns is coded red for heating. Creative for July is coded blue for cooling.
   What Mailnet has done is taken away the excuse 'I dont have time to do marketing," Roger said.
   Since its introduction in September of 2001, about 40% of Aire Servs 64 franchisees are using MailnetExpress.
   Stacey Goertz, director of marketing for The Dwyer Group, believes MailnetExpress is indeed filling a void.
   Mailnet really fills a void that franchisers havent had in the past. Any time you can offer value added services to your customers, its a good thing. For our franchisees to be able to go to one vendor for all their direct marketing needs -- thats very powerful."
   In the past, franchisees were given a printed marketing manual or a computerized version on disk. The Dwyer Group still offers that option, but most prefer MailnetExpress.
In addition to making MailnetExpress available to its franchise owners, The Dwyer Group also uses MailnetExpress internally to sell franchises.
As head of franchise sales marketing, Pat Humburg spent 40 hours a week coordinating the weekly direct mailing of 4,000 pieces aimed at selling the various franchises the company owns. Now, with the help of MailnetExpress, Pat spends 10 hours a week or less on direct mail. Not only has her time been reduced, the companys mail center no longer spends two days or more a week on mailings. Mailnet does that for them. Add to that the savings realized by up to 50% fewer returns by utilizing Listcleanup to cleanse databases prior to mailings.
Its wonderful," Pat said. Its like I have this little company in my backyard that does everything for me.
And just how easy is it to use MailnetExpress? According to Roger, who rates himself about a 4 out of 10 when it comes to computer literacy, its very easy. The product literally walks you through the process.
If there are problems, Mailnet Services technical team is only a phone call away.
If I ever have a problem, all I have to do is get a member of the technical team on the phone and they can tell me what to do," Pat added.
What makes Mailnet Services different from its competitors? According to The Dwyer Group, its customer service.
Its the building of that personal relationship that separates Mailnet from the pack," Roger said. Their staff has taken the time to get to know our business and our people. That makes a world of difference."

About Mailnet Services, Inc.
Mailnet Services, Inc. (www.mailnetservices.com), a Music City Future 50 company for the second year in a row, helps businesses deliver electronic messages and direct mail for marketing campaigns quickly and cost effectively through two main online products. Mailnetexpress.com is an Internet-based communications service that integrates direct mail, email, and fax messaging. Listcleanup.com was the first to provide list hygiene via the Internet. Founded in 1997, MSI is one of the largest, fastest and most cost-effective Internet list processing services in the database management industry.