First Marketing Receives Three WebAwards from Web Marketing Association (WMA)

First Marketing, developer of ongoing customer communications programs, received three Standard of Excellence Awards. Two WebAwards were given for client NetLetters(sm) and one for First Marketing's corporate Web site.

(Pompano Beach, FL) First Marketing, developer of ongoing customer communications programs, received industrywide recognition for two client NetLetters(sm), as well as its own corporate Web site, when presented with three Standard of Excellence Awards at the 2001 WebAwards competition. First Marketing has won a total of 16 WebAwards since 1997.

The Medical Center at Princeton Today, a NetLetter located at netletter.net/princeton_release, received a Standard of Excellence Award in the e-zine" category. This online publication helps the medical center achieve its goal of building relations with Internet-savvy consumers.

The Fall 2001 issue of Adventures, a NetLetter exclusively for Fairfields vacation owners, was applauded by a WebAwards judge for good use of color." The site was also recognized with a Standard of Excellence Award in the e-zine" category and is located at www.netletter.net/fairfield/fairshare/index.asp.

NetLetters are an online component of an integrated customer communications program and often complement printed publications such as newsletters, welcome kits, reminder postcards and other direct mail.

It's fast to load, clean and easy to navigate," praised a WebAwards judge about First Marketings corporate Web site, winning a Standard of Excellence Award as well. In addition to company-specific information, the site provides informative articles and interactive tools to marketing professionals. The site was awarded Outstanding Web Site by the Web Marketing Association in 1998. To view the award-winning design and to learn more about First Marketing, visit www.first-marketing.com.

The WebAwards are produced by the Web Marketing Association, Inc. (WMA), an independent organization founded with the exclusive purpose of evaluating and recognizing the standard of excellence of the World Wide Web for corporate Web sites. More information about the competition may be found at www.webaward.org. Entries are judged by a panel of independent Internet experts in such areas as design, navigation, innovation and usefulness to its target audience.

For more information, please contact Ellen Sagnard at 954.979.0700.