Winchester Business System Wins MDS Pharma Services Global Contract Leading Contract Research Organization Chooses paraSALE for CRM

Winchester Business Systems, Inc., recently announced that MDS Pharma Services, a leading global contract research organization (CRO), recently signed a global license agreement to implement paraSALE, Winchester Business Systems unparalleled customer relationship management, sales information and marketing system. ParaSALE has been deployed in all U.S., Canadian, and European offices.

Winchester Business System Wins
MDS Pharma Services Global Contract
Leading Contract Research Organization Chooses paraSALE for CRM
WINCHESTER, MA. -Winchester Business Systems, Inc., recently announced that MDS Pharma Services, a leading global contract research organization (CRO), recently signed a global license agreement to implement paraSALE, Winchester Business Systems unparalleled customer relationship management, sales information and marketing system. ParaSALE has been deployed in all U.S., Canadian, and European offices.
ParaSALE s CRM enterprise technology solution creates a repository for all information about MDS Pharma Services client relationships worldwide. ParaSALE aggregates vital information about MDS prospects and clients to provide enhanced business among offices, divisions, and product lines. ParaSALE also generates and tracks proposals, manages marketing campaigns, analyzes lead generation, and automates sales forecasting.
"Our key objectives were to offer a useful tool to business development managers working directly with clients, provide a high level of flexibility in analyzing our relationships with our clients, and allow us to respond to our clients' needs more rapidly," said Jeff Spence, Sr. Vice President, MDS Pharma Services. "With paraSALE in the hands of our business development, marketing, and customer support groups, we will be able to completely integrate our operations and provide unparalleled service, efficiency, and rapid turnaround to our clients worldwide."
"After evaluating several alternatives, only Winchester Business Systems offered the mission critical combination of expertise in technology and workflow processes," stated John Capicchioni, Vice President for Global Confined Clinical/Generics, MDS Pharma Services. "ParaSALE is flexible enough to allow us to meet our internal needs as well as those of our clients whose with the goal rapid drug discovery and development."
" MDS Pharma Services has taken a leading position by recognizing the value of integrating customer information across locations and lines of business, forming an end-to-end solution for managing important opportunities, and providing executive management with tools to analyze how to can better serve their clients. The implementation of an integrated customer information database will permit MDS Pharma Services to continue offering more competitive services to its customers."

About Winchester Business Systems

Founded in 1993, Winchester Business Systems, Inc. (www.wbsnet.com.) is a leader in providing software business solutions to the pharmaceutical and biopharmaceutical industries. As a Premier Business Partner for Lotus/IBM, WBS combines its knowledge of the industry, clinical practices with the application of Domino technology to these areas. Winchesters clients include Bayer Corporation, Pfizer, Biogen, Sanofi-Synthelabo, Johnson & Johnson, BioTransplant, sigma-Tau Pharmaceuticals, Abt Clinical Trials Assoc., and Novartis.

About MDS Pharma Services
MDS Pharma Services (www.mdsintl.com), a division of MDS Inc, offers a full spectrum of resources to meet the drug discovery and development needs of the pharmaceutical and biotechnology industries. With facilities in over 17 countries, the company applies advanced scientific and technological expertise to each stage of the drug discovery and development process: discovery, preclinical, early clinical research (phases I-IIa), bioanalytical, global clinical research (phases IIb-IV), and central lab.
MDS Inc., an international health and life sciences company, focuses is on using science to advance health and to fight disease by providing laboratory testing, imaging agents for nuclear medicine testing, sterilization systems for medical and consumer products, research services to speed discovery and development of new drugs, therapy systems for planning and delivery of cancer treatment, analytical instruments to assist in the development of new drugs, and medical/surgical supplies.

Contact: Nancy Sarles
Winchester Business Systems
Ph: 781-631-6416
Fax: 781-631-2537
Nsarles@mediaone.net