Huffy Sports Extends Popular Twilight Lighted Ball Series; One-of-a-Kind Soccer Ball Lights Up the Night

Huffy Sports Company introduces the world's first, sporting goods quality, lighted soccer ball. The new Twilight soccer ball allows kids and familes to play the game long after the sun has set.

SUSSEX, Wis. (PRWEB) February 3, 2002 - Huffy Sports Company, one of the world's most recognized sporting goods brands, is extending its popular Twilight lighted ball series to include a high performance soccer ball. The new Twilight soccer ball fully illuminates, allowing for hours of fun and competition long after the sun has set.

Since its introduction in 1999, the popular Twilight series has received critical acclaim, winning the NASDAQ-AMEX Sports Product of the Year Award by the Sporting Goods Manufacturer's Association (SGMA) as well as the Best of What's New in Recreation by Popular Science. The world's first high performance lighted ball, the Twilight series includes basketballs, footballs, volleyballs and the newly created soccer ball.

"As a kid growing up, when the sun went down, the game was over," said Patrick Ehren, vice president of sales and marketing for Huffy Sports. "Now with Twilight, kids and families can play their favorite sports anytime, day or night. Why end the game when the sun sets? With Twilight, we're taking sports to a whole new level."

All Twilight balls utilize a patented Hyperlight LED lighting system, which creates a bright, orange glow for optimum visibility during low light conditions. Each ball is constructed from a synthetic rubber compound for peak performance and lasting durability. All Twilight balls have a built in "shut off" feature, which automatically turns the ball off after five minutes of inactivity.

The new Twilight soccer ball is available in three sizes, perfect for soccer fanatics of all ages. In addition to an official, regulation-size ball, the Twilight soccer ball is also offered in intermediate and youth sizes. Suggested retail pricing ranges from $14.99 to $29.99.

"Twilight is more than a lighted ball, it's a high performance product designed for people who are serious about sports," Ehren said. "Our goal was to build a lighted product that has the same characteristics and performance capabilities as other sporting goods quality balls on the market. We accomplished that goal with Twilight."

Huffy Sports Company is the world's leading manufacturer of home and intuitional-style basketball systems and a leading brand in the sporting goods category. A division of Huffy Corporation, (NYSE-HUF), the company manufacturers and distributes basketball systems, balls and a variety of related sporting goods products. Huffy Sports products are available at mass-market retailers, sporting goods dealers and specialty stores throughout the world. For more information about Huffy Sports, call 1-800-558-5234 or visit the company online at www.huffysports.com.

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