COORS BREWING COMPANY RETAINS THE REPOVICH-REYNOLDS GROUP TO LEAD CORPORATE COMMUNICATIONS SEARCH

FOR IMMEDIATE RELEASE

COORS BREWING COMPANY RETAINS
THE REPOVICH-REYNOLDS GROUP
TO LEAD CORPORATE COMMUNICATIONS SEARCH

Pasadena, California. (January 30, 2002) -- TRRG, Inc., announced today that Coors Brewing Company has retained the search firm to identify a Director of Corporate Communications.

Based in Golden, Colorado at Coors Brewing Companys world headquarters, the professional in this position will collaborate with the senior leadership team to define a global communications strategy addressing both internal and external audiences. The position will serve as a key contributor to the success of the business by strategically developing, implementing, and managing a comprehensive program integrating the tone and strategy of all communications activities with the Companys vision and corporate business objectives, including pertinent corporate brand/image, identity, and positioning issues.

Founded in 1873, Coors Brewing Company is the third-largest U.S. brewer in the nation and among the top eleven in the world with sales of more than 20 million barrels in the United States and 20 foreign markets. The Company sells its products in North America, Latin America, the Caribbean, Europe and Asia. Coors Brewing Company stock trades on the New York Stock Exchange under the symbol RKY.

Ms. Michelle Monfor, Director/Executive Recruiter with The Repovich-Reynolds Group, will lead the communications search, along with the President & CEO, Ms. Smooch S. Reynolds. The successful candidate should have approximately 10 years of corporate communications experience, coupled with a strong knowledge of the consumer products industry," notes Ms. Monfor.

TRRG, Inc. is the parent company of The Repovich-Reynolds Group, a highly respected international executive search and management consulting firm headquartered in Pasadena, California. Launched in 1987, the firm focuses in conducting assignments on behalf of pre-IPO, to large-cap multinational organizations in all industries, specializing in the corporate communications, investor relations and brand marketing functions. The firm has a satellite office located in Portland, Oregon. The firms web site address is www.trrg.com.

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For more information, contact:

Ms. Smooch S. Reynolds         
The Repovich-Reynolds Group
626-585-9455