Mikohn Gamings Customers Hit the Jackpot With ProClarity

Nowhere does money change hands faster than in a casino -- and nowhere does profitability depend more on the ability to quickly monitor and analyze Key Performance Indicators (KPIs). No wonder then that one of the most prominent names in the gaming industry, Mikohn Gaming, relies on the superior business intelligence provided by ProClarity. Mikohn announced today that it has selected the ProClarityâ Analytic Platform 4.0 as the analytics module for its TableLinkâ product line. Mikohns innovative TableLink System is designed to provide casino directors maximize three essential capabilities: decision support, revenue generation and marketing effectiveness.

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Mikohn Gamings TableLink Customers Hit the Jackpot With ProClarity

Casino Managers Benefit From Ability to Track and Analyze Key Performance Metrics

BOISE, Idaho, February 4, 2002 -- Nowhere does money change hands faster than in a casino -- and nowhere does profitability depend more on the ability to quickly monitor and analyze Key Performance Indicators (KPIs). No wonder then that one of the most prominent names in the gaming industry, Mikohn Gaming, relies on the superior business intelligence provided by ProClarity. Mikohn announced today that it has selected the ProClarity(r) Analytic Platform 4.0 as the analytics module for its TableLink(r) product line. Mikohns innovative TableLink System is designed to provide casino directors maximize three essential capabilities: decision support, revenue generation and marketing effectiveness.

Mikohn selected the ProClarity Analytic Platform based on its powerful and robust analytic capabilities as well as its ease-of-integration and customization. By offering award-winning ProClarity analysis software as a module of the TableLink product line, Mikohn is giving its casino customers a game analysis tool that is a quantum leap ahead of the industry. With integrated ProClarity, TableLink can now uncover and track key performance metrics including market penetration, employee productivity, patron profitability and the success of each game. As a result, Mikohn customers can manage their casinos more efficiently, easily perform ad hoc analysis and access updated KPIs directly from the desktop-precisely the kind of business intelligence they need to ensure profitability.

We realized that our TableLink system would benefit from an analytics module to help our customers more completely analyze the data TableLink generates," said Tim Richards, Product Manager of Mikohn Gaming. This gives casino management valuable insights for increasing customer service and for understanding how the business runs. We selected ProClarity based on its ease-of-integration, customizability and the robust offering our customers would receive -- it helped us go to market months sooner than if we would have attempted to build something internally."

The combined TableLink/ProClarity solution provides casino managers with:
· Intuitive information exploration that any user can employ from their desktop for timely, more accurate game management and player trend analysis
· Flexible solutions that help gaming companies share information across the enterprise (i.e., among departments, casinos, and corporate offices) using standard office tools
· Superior custom decision support applications that manage vast amounts of game, player and personnel performance data

About Mikohn Gaming
Mikohn is a prominent developer, manufacturer and marketer of proprietary branded and unbranded slot machines and tables games, including YAHTZEE®, BATTLESHIP® and Ripleys Believe It or Not!® series of slot machines plus the acclaimed Caribbean Stud® and Monopoly Blackjackâ table games. Mikohn is also a leading supplier of gaming products, interior and exterior signage, and progressive jackpot systems. The Companys worldwide operations are concentrated in two principal business segments: gaming operations and product sales. Mikohn Gaming operations generate recurring revenues through leases of slot machines and table games to casino operators. Mikohns gaming products are found in almost every major gaming jurisdiction worldwide. For more information, visit www.mikohn.com.

About ProClarity Corporation
ProClarity Corporation is an award-winning provider of analytic solutions with the intelligence to drive business success. Founded in 1995 and headquartered in Boise, Idaho, ProClarity develops tailored analytic solutions that enable enterprise organizations to derive the maximum business advantage from their valuable data capital. ProClarity analytics help leading companies such as AT&T, AOL Time Warner, Allstate, Compaq, CompUSA, Ericsson, GE Capital, HP, Nordstrom, Pfizer, Van Kampen and Verizon measure, predict and optimize business performance. Platform OEM customers include ABC Technologies, Changepoint, comScore Networks, Epicor, Manhattan Associates, Manugistics, Microsoft Great Plains Business Solutions and WebTrends. For more information visit the web site at www.proclarity.com.

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