Tottenham Hotspur Soccer Club Signs Five Year Contract for Internet View From Seat Ticketing

Tottenham Hotspur, the UK Premiership Soccer Club, will be the first British soccer club to use Internet ticketing, with "view-from-seat" technology, completely integrated with their box office systems.

Tottenham Hotspur has signed a five-year exclusive Internet ticketing contract, which allows their fans to pick individual seats and then see the view from that location. The world leading technology is to be provided by a UK company.

Tottenham, the Premiership Football Club, are actively encouraging communication with their customer base, using the Internet. As owners Enic seek to improve customer service and increase Internet use, they will shortly be selling match day tickets on the Internet. The unique aspects of the ticketing service, will be the ability for fans to choose the actual seat, from any made available by the box office and to get a high quality image of the view from that location.

Karen Murphy, Ticket Office Manager for Spurs said, We have been using Data Factors ticketing services for many years. To provide the best possible customer service, we need to ensure that the Internet is an integral part of our in-house real-time ticketing systems. The ease of use and speed of processing of the in-house systems convinced us that the same skills could be quickly deployed on the Internet.By total integration between the in-house and Internet based systems, we ensure low operational overhead, control of fan segregation, and fair distribution of tickets to our members with or without Internet access. We manage a single online ticketing system, with a single integrated database of customers."

With the view-from-seat, fans will be able to zoom in and out to help them decide where to sit. If they are not happy with the view, they will be able to select alternate seats. http://www.datafactors.co.uk>A British company, already providing many football, rugby, ice hockey and other sports venues with ticketing systems, is claiming a world first. Data Factors is providing all the software to allow fans to choose their seat and pay for their ticket on the Internet.