YOURTIREPROTECTION.COM LAUNCHED TO PROTECT CONSUMERS TIRES & RIMS

Richard J. Fysh, President of Advance Internet Marketing Inc., is pleased to announce today the official launch of www.yourtireprotection.com, a brand new website designed to help consumers protect their tires and rims.

Yourtireprotection.com was created to fill a void in automotive consumer protection. Most people dont realize that when they purchase a new vehicle, their bumper-to-bumper warranty does not cover their tires or their rims," Fysh said. Consumers can now purchase protection for one of the most common automotive problems at a very affordable price."

The reason I created www.yourtireprotection.com is a week after buying a new SUV, I was visiting a construction site and my left front tire must have picked up a nail," Fysh continued. The next morning when I went out to start my SUV, the tire was flat. I put on the spare and immediately drove to the dealership to get the tire fixed. I was surprised and shocked when the mechanic told me the tire could not be repaired but needed to be replaced. Id had the vehicle for less than a week and I was already paying for repairs. After researching the marketplace, I discovered there was a huge void regarding so-called tire and rim protection. I set out to fill that void, and www.yourtireprotection.com is the result of a years work researching the tire-and-rim marketplace and e-commerce websites."

Yourtireprotection.com is a joint venture between Advanced Internet Marketing and Risk Management Protection Association.

Risk Management is a holding company whose purpose is to provide underwriting capability to companies for products that do not qualify for additional protection under the various Insurance Acts. Risk Management warrants product use only and will repair or replace products that fail under normal use, based upon the underwriting agreement with the company that manufactures or sells the product.

When Rick approached us with the concept of providing underwriting for www.yourtireprotection.com it was a perfect fit for us, said Larry Little, Chief Executive Officer for Risk Management Protection Association. Tire and rim protection is one of the biggest myths in the automotive industry, and we see a tremendous opportunity to corner the market with this necessary and affordable product. Because almost every driver needs this protection, the World Wide Web is a great vehicle to distribute www.yourtireprotection.com, and with Ricks knowledge of both the tire marketplace and the Internet, we at Risk Management are excited to be a partner in this venture."

Yourtireprotection.com is not restricted to new cars, however, even owners of older cars can take advantage of the coverage, providing their tires meet some simple requirements outlined on the website. There are almost 200 million consumer vehicles on the road in North America, and www.yourtireprotection.coms goal is to provide protection for each and every one, so no one has to experience the frustration Fysh experienced.

For further details, contact www.yourtireprotection.com/faq or

Richard J. Fysh
President
Yourtireprotection.com
(800) 593-1279

February 8, 2002

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