ANIMAX Interactive Launches

New Digital Animation Studio Goes Above and Beyond Advertising to Engage Audiences with Original Content

LOS ANGELES, CA (PRWEB) February 9, 2002 -- ANIMAX Interactive, a digital animation studio that develops and produces dynamic content for entertainment and advertising clients, recently announced the launch of the company. ANIMAXs official website, http://www.animaxinteractive.com, was also launched today. The company creates animation for existing brands and develops new characters for a variety of applications: TV series, commercials, short films, games, and interactive advertising among others. Samples on the ANIMAX website include animated shorts, featuring celebrity voiceovers by Paul Shaffer and Rick Moranis that demonstrate and explain ANIMAX Interactives business.

ANIMAX Interactive develops and produces entertainment using both digital and traditional animation. Influenced by evolving advertising models on the Internet and European ITV, ANIMAX Interactive also retrofits" entertainment concepts for advertising clients to enhance their marketing objectives. By targeting and engaging a pre-defined audience, ANIMAX helps advertisers brand, conduct research, and sell their products with interactive commerce. The company takes concepts from top Hollywood talent and integrates it with CRM, database and other technologies, to produce material that can be distributed across multiple media platforms.

ANIMAX Interactive Creative Director, Dave Thomas, has assembled a bullpen of Hollywood writers and artists with experience in TV, Film and Radio. "We've put together a team who knows how to pull an audience; between them, they have over 20 Emmys and various other awards." Thomas continued, "Using their talents, we aim to produce popular content in cooperation with advertisers looking at new ways to get their message across." Thomas began his career at McCann-Erickson as lead copywriter on the Coca-Cola account before joining SCTV as lead writer where he developed a host of entertainment characters, including the enduring Bob & Doug McKenzie franchise.

Company President Andrew Bain added, "After only a few months of operations, we've managed to sign on several large advertisers, two major film studios for creative and production work, and we are negotiating substantive strategic alliances with several leading Internet portals. We're excited by the early prospects and the reception we are getting from companies who also see this model as an emerging dynamic in marketing communications. Were off to a good start positioning ourselves for ITV development down the road while maintaining profitability as the market evolves."

About ANIMAX Interactive
ANIMAX Interactive is a Los Angeles-based digital studio that teams award-winning Hollywood writers and animators with top Silicon-Valley software developers and advertising executives from Madison Avenue. ANIMAX specializes in building audiences and expanding traditional marketing campaigns through the production of custom creative material that engages audiences again and again. ANIMAX has its own in-house studio of over 20 animators who have worked for companies such as Disney, Warner Bros., Fox and the pioneering content provider Icebox among others. For additional information, please visit the ANIMAX site at http://www.animaxinteractive.com. The companys technology division, ANIMAX Technology (http://www.animaxtechnology.com), provides custom ITV development and backend programming for wireless and Internet applications.

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