Innovative Systems and Critical Software Join Forces to Serve Growing Asian Pacific Market for Customer Data Management Solutions Innovative customers in the Asian Pacific region now have local technical support

Innovative Systems, Inc. and Critical Software Solutions have formed a strategic alliance to better serve the growing customer data management needs of the Asian Pacific market. Based in Sydney, Australia, Critical Software provides business and IT services in the areas of data quality, customer relationship management (CRM), and systems strategy and architecture.

PITTSBURGH, February 07, 2002 -- Innovative Systems, Inc. and Critical Software Solutions have formed a strategic alliance to better serve the growing customer data management needs of the Asian Pacific market. Based in Sydney, Australia, Critical Software provides business and IT services in the areas of data quality, customer relationship management (CRM), and systems strategy and architecture.

According to the terms of the agreement, Critical Software will act as the exclusive Asian Pacific reseller of Innovatives new i/Lyticsä customer data management software. Innovatives toolset includes Data Profiling, Data Quality, Data Linking and Change Management solutions for an integrated offering that extends the boundaries of traditional data quality. Additionally, Critical Software will provide local technical support to Innovatives customers in the region.

We are very pleased that Critical Software has chosen to partner with us," said Bob Colonna, president and CEO of Innovative. The increase in CRM initiatives in the Asian Pacific region has resulted in heightened demand for our customer data management solutions. Having a local representative armed with insight into this emerging market and an extensive network of regional contacts will enable us to build on our established base of customers in the area. Additionally, our existing customers in the Asian Pacific region will benefit from having a local extension of our U.S. technical support that can provide on-site consulting and direct assistance."

Nelson Naidoo, director of Critical Software stated, Of the many data quality software vendors with whom weve worked over the years, Innovative has distinguished itself by offering the most comprehensive suite of customer data management software. Innovative complements our strengths and offerings in many ways. Now, we can offer an all-inclusive solution that combines our services with Innovatives software in the areas of data quality, data integration and CRM, allowing us both to broaden our market reach in the Asian Pacific region. Also, our many financial services clients will have the opportunity to utilize Innovatives extensive experience in meeting the rigorous data processing demands of the financial services sector."

Innovatives Data Profiling Solution saves time and money in converting data for CRM, data warehousing and other enterprise customer data management initiatives by identifying the datas true content, structure, relationships and quality. This enables users to create accurate mapping specifications and data quality transformation rules for moving the data from different source systems to a single application, such as a CRM application or data warehouse. To enhance the accuracy of the data used in the conversion, Innovatives Data Quality Solution automatically locates and corrects name-and-address formats, errors, misspellings and other anomalies. Innovatives Data Linking Solution identifies duplicate records for individuals, corporate entities and households, and links customers who share a name, address, account number or other user-specified field. Innovatives Change Management Solution can be used in real-time or batch for ongoing data quality maintenance.

About Innovative Systems, Inc.
Innovative Systems helps organizations to clean, understand and use customer data. The company assists clients with the migration, consolidation and storage of customer-centric data to create a unified view of any customer across the enterprise.

For more than 30 years, enterprise-class companies have relied on Innovatives data quality and linking software, systems integration, database solutions and third-party reviews of customer data. Innovative maintains headquarters in Pittsburgh, Pennsylvania, with European operations based in London. Representative offices are located in Argentina, Brazil, Mexico, South Africa and Spain. The Innovative Web site is located at www.innovativesystems.com.

Company Press Contact:             Agency Press Contact:
Kathleen Hondru               Dabney Oliver
Innovative Systems, Inc.            Loomis Group
Tel: +1 (412) 937 8217            Tel: +1 (512) 457 9400
khondru@innovativesystems.net         oliverd@loomisgroup.com