Insider Book Spills the Beans

Release of new book means that small business owners now have a new tool to help them play the public relations game.

February 12, 2002 -- Loveland, Colo.-based Grendel Press, a publisher of business and other trade books, announced the release of A Public Relations Survival Kit by S.E. Slack. The book is part of a new business series entitled ABCs of Business."

I want small business owners to know the truth about public relations," says Slack. And the truth is that its easy, its logical and it doesnt have to cost half your budget. PR is not rocket science. PR consultants just want you to think it is."

Effective public relations requires just three things, according to Slack.
1. A solid definition of your business for the public.
2. Doing whats right, which means working hard to earn public acceptance and trust.
3. Creativity.

Building off that concept, the book looks at public relations and its use in small and medium-sized businesses, explaining such topics as:
·When philanthropy can work for you -- and when it wont
·Turning the government into your PR advantage
·How to create a buzz for your business
·An inside look at how the Internet can help -- or hinder -- your PR efforts
·Where your business should be seen
·Working with the media

Small businesses have provided nearly 20 million net new jobs in the U.S. economy since 1992, according to the Small Business Association (1999). Approximately 24 million small businesses exist in the U.S. A public relations consultant for small businesses, Slack says there is a strong need for a public relations book that gives the reader an understanding of PR along with a clear, concise explanation of the subject.

Small business owners wear so many hats that they don't have time to become an 'expert in everything," says Slack. A Public Relations Survival Kit was conceived with them in mind. If people know why theyre doing something, theyll grasp the concept more quickly and be able to apply it directly and easily to their business."

To purchase a book, visit the publishers web site at http:www.grendelpress.com or call 800-247-6553.

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