Brinkster Inc. Announces Strategic Alliance with New Riders Brinkster to Give Away New Riders Books at VSLive!

Brinkster Incorporated, the non-traditional Active Server Pages (ASP) and .NET Web hosting company, announced today that it has formed a strategic alliance with computer book publisher New Riders.
Under the alliance, the companies will work to further promote the .NET industry and each companys involvement.
New Riders authors take a fresh and up-to-the-minute approach to .NET," says Brinkster president and CEO Jared Stauffer. We are looking forward to working with the publisher to further promote the .NET industry."
To begin the joint promotion efforts, New Riders has donated more than 25 books about .NET for Brinkster to give away at its booth at Fawcettes VSLive! in San Francisco this week. Conference attendees can Bowl for Books" at the Brinkster booth every half hour. Winners will receive a New Riders book and one year free .NET Web hosting services from Brinkster.
The companies are in discussions to determine future joint marketing campaigns.
About Brinkster
Founded in 1999, Brinkster is a premier ASP hosting destination on the Internet for Microsoft developers. The high quality/low cost service, active-active redundant server set-up and developer focus enables small to mid-market programmers unconstrained creativity in design of fully functional and interactive Web sites. Brinkster is a featured hosting company in Visual Studio .NET, offering both free and paid hosting services to Visual Studio .NET users. For more information, please visit the Brinkster site at http://www.brinkster.com.

About New Riders
New Riders is an imprint of Pearson Technology Group, the world's largest provider of consumer and professional computer, information technology, engineering and reference content. Pearson Technology Group is an operating unit of Pearson Education, the world's leading education and professional publisher. For more information, please visit the New Riders site at http://www.newriders.com.