Incentivecity announces further enhancements to their popular Incentive Program Management technology

Latest announcement reinforces incentivecitys leadership position in the loyalty and CRM market.

Toronto, Ontario, February 1, 2002 -- Incentivecity Inc., a leading application service provider (ASP) for the incentive industry, today announced the release of a new set of features and options that dramatically improve the robustness of their product offering. With this release, incentivecity reacted to client needs by enhancing their base product, and offering more enriched program options. The value of having plug-and-play" options is enormous. Clients can now easily enhance new and existing programs by purchasing any of the pre-built program options at any time throughout the program lifecycle.



This latest release shows the dedication we have to client driven innovation and building a product to meet actual market needs." said Stuart A. Reis, President and CEO of Incentivecity Inc. Too often we see examples of technology companies telling customers what features they need in their online solutions. Our view is that the development process begins and ends with the client."



The most notable enhancements to the base product are the introduction of more advanced yet simplified program controls, and the Online Registration module, which was a program option until this latest release. The enhanced program controls make Program Administrators jobs easier by providing them with various management tools in an easy to navigate format. Online Registration allows program participants to self-register, alleviating a potentially substantial amount of data entry. Since many clients purchased this option for their programs, incentivecity chose to make the option a part of its standard product offering. According to Mr. Reis, the Online Registration module is a perfect example of how we react to client feedback. By using options as a functionality litmus test, we are able to assess the popularity of new features we build. If enough programs buy into using a particular option, there is a strong case for us to include it as part of our standard product offering. This is exactly what we did with Online Registration."



New and current programs can now take advantage of the various new standard features and options that include FTP data transfer, Goal Setting, Demographic Profiling, Advanced Participant Grouping, and more.



About Incentivecity Inc.

Incentivecity is Canadas leading provider of the technology that drives web-based loyalty, incentive and reward programs. Incentivecitys platform integrates a wide range of redemption options for participants, and flexible incentive management features for program managers. The online suite of program management tools enables Incentivecity customers to enhance customer experience, improve employee productivity and improve overall company profitability. For more information, please visit http://www.incentivecity.com>www.incentivecity.com.