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INFOSYS TECHNOLOGIES LTD. NAMES AUSTIN LAWRENCE GROUP
PUBLIC RELATIONS AGENCY OF RECORD
STAMFORD, Conn., Feb. 12, 2002 - Infosys Technologies Ltd. (Nasdaq: INFY), a world leader in consulting and information technology services, has chosen Austin Lawrence Group as its public relations agency. The selection comes following a review process during which Austin Lawrence Group demonstrated its extensive knowledge of the issues facing Infosys and its clients as well as a successful record with high-tech clients.
Infosys hired Austin Lawrence Group to help the company better communicate with customers, prospects, investors and other important influencers through U.S.-based media. The company, which has 10,000 employees in more than 30 offices around the world, partners with Global 2000 companies to provide business consulting, systems integration, application development and product engineering services. Through these services, Infosys enables its clients to fully exploit technology for business transformation.
We realize that as a provider of technology and consulting services, it is extremely important to constantly keep our company name in front of prospective clients and the industry as a whole, and Austin Lawrence Group is helping us to enhance our marketing practices in order to better compete on a global scale," said Sanjay Joshi, chief marketing officer at Infosys with headquarters in Fremont, Calif. and Bangalore, India. The agency understands what we do and is working to generate awareness of Infosys and increase the companys profile through strategic media and analyst relations."
The campaign for Infosys incorporates public relations and elements of advertising and direct marketing. Austin Lawrence Groups goal for the marketing campaign is to raise awareness of Infosys with key business and trade publications and broadcast media, and through these avenues to deliver the companys messages to the high-level executives who make or influence corporate technology decisions.
The importance of public relations as a tool in increasing Infosys market profile cannot be emphasized enough," explained Ken Lempit, president of Austin Lawrence Group. We are working hand-in-hand with Infosys to educate the media, and thus corporate decision makers, on the unique opportunity that Infosys offers its customers by leveraging its Global Delivery Model.
Austin Lawrence Groups experience with clients and media in the high-tech sector makes it possible to accomplish this goal, and to provide Infosys with constant exposure in its industry," Lempit added.
About Austin Lawrence Group
Austin Lawrence Group Inc., based in Stamford, Conn., is a business-to-business advertising, public relations and direct marketing agency specializing in high technology, energy, telecommunications, financial services and healthcare marketing. The agencys clients include British Telecommunications plc, CheckFree, Falcon Financial LLC, Global Logistics Technologies, ImageMax, Infosys Technologies Ltd., Oak Investment Partners and PointMedia. More information about the agency can be found on its Web site, www.austinlawrence.com.
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