Customer Communications Group's VP National Marketing Manager to Present How to Differentiate When Customization is Not an Option

Customer Communications Groups (CCG) VP National Marketing Manager, Greg Sultan, will be sharing his marketing expertise and explaining how to differentiate when customization is not an option at the 2002 Society of Consumer Affairs Professionals (SOCAP) Symposium. This conference will take place March 17 -- 20, 2002, in New York City.

DENVER, Feb. 14, 2002 - Customer Communications Groups (CCG) VP National Marketing Manager, Greg Sultan, will be sharing his marketing expertise and explaining how to differentiate when customization is not an option at the 2002 Society of Consumer Affairs Professionals (SOCAP) Symposium. This conference will take place March 17 -- 20, 2002, in New York City. The SOCAP Symposium will feature plenary sessions with world-renowned speakers and 56 breakout sessions that discuss the hottest topics in consumer care and customer relationship management (CRM). The Symposium will also provide attendees with in-depth, how-to information in a format that allows for discussion and participation.

In his presentation, Sultan will explain how businesses can tailor their communications and offerings in a way that is most meaningful to their customers without breaking the bank. Sultan will also explain why customization is so popular and why more companies arent doing it. Also featured will be different segmentation strategies using case studies from a variety of different industries that showcase best practices using segmentation to drive customer interaction and product development.

With over a decade of service to the sales and marketing industry, Sultan has learned how to get inside clients' minds, understand their needs, establish meaningful goals and plan a trajectory to reach those targets. His analytical, problem-solving mindset combines seamlessly with a streak of innovation, allowing him to pinpoint creative, out-of-the-box solutions that yield quantitative results tailor-made for each client. At Customer Communications Group Sultan has gelled these talents with his strong skills in database marketing, sales and custom direct-marketing programs to provide added value to every client. Sultans client highlights include Ameritrade, Bank of America, Deluxe Corporation, Sallie Mae and US Bank.

About Customer Communications Group
Customer Communications Group (CCG) pioneered the concept of relationship marketing more than 24 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.
   
As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts. Implementing profitable programs for Fortune 1000 clients in industries including retail, financial and telecommunications, clients have included Hibernia, IBM, Kohls, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wachovia.
   
For more information about Customer Communications Group, visit www.customer.com or contact Sandra Gudat, president and CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.

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