Huffy Sports Partners with Classic Sport

Biggest name in home basketball launches new line of Classic Sport branded basketball hoops

SUSSEX, Wis. (PRWEB) February 15, 2002 - Huffy Sports Company, the world's leading manufacturer of home and institutional basketball systems, has signed a licensing agreement with Classic Sport Companies, Westminster, Colo., to manufacture and distribute Classic Sport branded basketball systems. Huffy Sports' new Classic Sport brand is designed for sporting goods retailers looking for a product unique to their channel of distribution.

"The new Classic Sport brand allows us to talk with retailers who want to differentiate their basketball offering from that found at mass retail and other distribution channels," said Patrick Ehren, vice president of sales and marketing for Huffy Sports. "Classic Sport has been very successful at sporting goods retail with a line of high-quality, inflatable sports balls. Now, we can offer a complementary basketball system that carries the Classic Sport brand and look."

At this year's Super Show in Las Vegas, Huffy Sports rolled out a complete line of basketball systems under the Classic SportÒ brand, including: portables, in-grounds and backboard and rim combinations. Each system features a rectangular, acrylic backboard with squared-off edges, a similar design to those found in NBA and NCAA arenas.

In-ground and portable units come equipped with an elevator system that offers instant and easy backboard height adjustment between 7.5' and 10'. All poles and assembly pieces are finished in a midnight blue color, accenting the Classic Sport logo, while providing a point of differentiation to other systems that are traditionally painted black.

"We are excited about the marriage of Huffy Sports' manufacturing capabilities with the Classic Sport quality look and feel," said Todd Ordal, CEO for Classic Sport Companies. "We have received positive feedback from our sporting goods customers. They are looking forward to carrying a line of basketball systems that will stand out in their assortment."

Classic Sport basketball systems are available in a variety of price points, ideal for all retail distribution channels, with portable units ranging from $199.99 to $599.99.

As part of the licensing agreement, Classic Sport's merchandising team will service retailers carrying the new line of basketball systems. This includes display maintenance, inventory checks and in-store clinics highlighting the features and benefits of Classic Sport products.

Classic Sport is a manufacturer of performance-quality footballs, basketballs, soccer balls, volleyballs, lawn games and related accessories. Founded in 1992, the company focuses on product quality and innovation. Classic Sport products can be found at sporting goods dealers and specialty stores nationwide. For more information about Classic Sport, visit the company
online at www.classicsport.com or call 1-800-225-5712.

Huffy Sports Company is the world's leading manufacturer of home and institutional-style basketball systems and a leading brand in the sporting goods category. A division of Huffy Corporation, (NYSE-HUF), the company manufactures and distributes basketball systems, balls and a variety of related sporting goods products. Huffy Sports products are available at mass-market retailers, sporting goods dealers and specialty stores throughout the world. For more information about Huffy Sports, call 1-800-558-5234 or visit the company online at www.huffysports.com.

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