Yakara Give Away €1 Billion at 3GSM Congress

Yakara plc will be giving away bundles of 'Yakara cash to delegates at the 3GSM World Congress in Cannes in February. The cash giveaway will highlight just how easy it is for network operators, mobile portals and brand owners to generate revenue using Yakaras mobile lifestyle technology, m-groups.

Edinburgh (PRWEB) February 16, 2002 -- Yakara plc will be giving away bundles of 'Yakara cash to delegates at the 3GSM World Congress in Cannes in February. The cash giveaway will highlight just how easy it is for network operators, mobile portals and brand owners to generate revenue using Yakaras mobile lifestyle technology, m-groups. Yakara estimate that their service will generate €100 additional ARPU, and by targeting operators, portals and brand owners they can effectively 'give away €1 billion!

With over 1 billion SMS messages sent daily, messaging is already a huge revenue generator for mobile operators. m-groups technology enables subscribers to create private communities with their friends where they can vote, chat, share logos and ring tones and play games. m-groups supports 2G networks and handsets, and provides a consistent, enhanced service throughout the migration to 3G technologies; it is a revenue generative product which will increase ARPU and reduce churn. The m-groups technology is messaging of the future that is available here and now.

m-groups is a powerful tool and coupled with the steady growth of SMS, mobile lifestyle services will shape how customers use and view SMS in the long term.
Yakara lead the way in mobile community and lifestyle technology and are expecting to draw large crowds to their stand at this years conference. Yakara plc are exhibiting at Stand G25 in Hall 2.

About Yakara plc:

Yakara PLC is the leading developer of mobile community and lifestyle applications to wireless network operators, mobile portals and brand owners.

The company's flagship product is m-groups, a suite of lifestyle applications that provide fun, easy and compelling ways to collaborate and communicate with groups of friends and family using a mobile phone.

m-groups applications enable private groups of people to vote, share ring tones and logos, send reminders, chat, play or find each other. Anyone can create a group with just their handset and invite people they know to join.

m-groups is deployed in the United Kingdom by BT Cellnet (mmO2) as "txtm8s" (textmates) on their 23rdfloor portal which is targeted at the youth market.

Yakara was established in 1995 to create software products for the telecommunications industry. Yakara headquarters are in Edinburgh, United Kingdom and customers include some of the worlds leading telecommunication infrastructure manufacturers and network operators. The company is accredited with the ISO 9001 TickIT standard for quality management systems.