VERONICA BOAZ, CEO OF INVIRTUALITY, FEATURED SPEAKER AT WOMEN IN LEADERSHIP SUMMIT IN SAN FRANCISCO

Veronica Boaz, CEO of InVirtuality, looks at leadership and organizational culture from a new perspective. Structure is the place where culture grows. Leadership is about successful adaptation as well as transformation of culture.

February 14, 2002
FOR IMMEDIATE RELEASE

Veronica Boaz
CEO, InVirtuality
(407) 228-8060

VERONICA BOAZ, CEO OF INVIRTUALITY, FEATURED SPEAKER AT WOMEN IN LEADERSHIP SUMMIT IN SAN FRANCISCO

A NEW WAY AT LOOKING AT THE INTERPLAY BETWEEN LEADERSHIP AND STRUCTURE.

SAN FRANCISCO, CA Veronica Boaz, one of the featured speakers at the Women In Leadership Summit discussed the adaptations individuals are required to make to the demands of todays corporate environment.

Organizations today are in a state of flux, particularly in challenging economic times," explained Veronica Boaz, CEO of InVirtuality. Traditional business structures require that people ensure predictable results while at the same time they are asked to be team players and risk takers. Managers are expected to make the leap into leadership while at the same time guaranteeing outcomes."

Attendees could relate to the difficult juxtaposition of standard business practice and the need for creating new business and opportunities. So often we are asked to make diving catches,"said one participant, It was refreshing to hear that other people in other organizations experience the same thing. Veronica offered a new perspective on the relationship between the culture of an organization as it tries to adapt to new challenges and why we have to discover why it is creating the proverbial diving catch."

Structure is the place where culture grows. The leverage in a process is not at the point of the catch, but at the throw." Boaz says.

For complete information please visit:
http://www.invirtuality.biz or call 407-228-8060

Contact Information:
Anita Anser
InVirtuality
2739 Walnut Street
Orlando, FL 32806
Phone: 407-228-8060
Fax: 407-228-6811
sales@invirtuality.biz