multivision, inc. and Biz360 Announce Integrated Solution To Allow Real Time Analysis of Television News Mentions

Leading video monitoring services teams with leading PR analytics company to enhance services to PR agencies and corporate communications professionals.

February 14, 2002 San Francisco, CA -- multivision, inc., a leading video monitoring service delivering corporate intelligence, and Biz360, the leading provider of analytics applications for external information, today announced the integration of broadcast content into Market360 to allow a complete media analysis for marketing professionals. With the addition of broadcast content to Market360s existing print and web media, marketing professionals receive a complete, real-time graphical analysis of press mentions to improve their brand and corporate communication initiatives.

Babak Farahi, CEO for multivision, inc. states, We are thrilled at the opportunity to partner with a company the caliber of Biz360. Our ability to provide real-time broadcast intelligence and capture the actual content combined with Market360s powerful analytics capabilities offers an extremely powerful press gathering and measurement solution for PR firms and companies alike."

Market360, the flagship product from Biz360, allows full user control over the analysis of different broadcast segments, making it simple to create custom, targeted reports using a variety of metrics. Marketing professionals can view in vivid detail their up-to-date print, Web and broadcast data, which improves their brand and communications initiatives.

Once broadcasted stories are analyzed in Market360, users gain invaluable insights including competitive mentions, company mindshare and related media trends in coverage. Customers are then able to watch the content as it aired by purchasing video or digital clips through multivision.

Our partnership with multivision is one that provides enhanced value for our customers," said You Mon Tsang, Biz360 CEO. With the addition of real-time television content, we are not only able to apply our advanced analytics to this medium but also provide an opportunity for our customers to see the original footage."

About multivision, inc

multivision (www.multivisioninc.com) is a leader in the collection, analysis and delivery of near real-time broadcast corporate intelligence. Businesses rely on multivisions services to track public opinion, communications campaigns and informational research throughout national broadcast coverage. multivision provides clients the ability to select key words, company names or prominent individuals as they are associated with vital and timely topics. Founded in 1996 as Multivision Media Monitoring, multivision was the first media monitor to provide companies with broadcast signal text indexing and digital delivery of relevant media content.

About Biz360

Biz360 is the leading provider of analytic applications for external information. Biz360 solutions measure information previously thought unmeasurable like industry buzz, company mindshare and technology trends. Biz360 solutions combine the power of business analytics with the breadth of print and electronic content to deliver completely new, up-to-date market information and analysis services. Biz360s first solution, Market360, is directed to Marketing executives, Corporate Communication departments and PR agencies. Biz360 customers include 3Com, E.piphany, Harley-Davidson, Hyperion, Syngenta, VISA and Wilson Sonsini Goodrich, and Rosati (WSGR) law firm. Biz360 is a privately held company located in San Mateo, CA and is funded by Foundation Capital, Granite Ventures and Adobe Ventures. Biz360 can be reached at (650) 373-3310 or www.biz360.com.