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FARLEYS AND SATHERS CANDY COMPANY, INC NOW INDEPENDENT
Effective today Farleys & Sathers Candy Company, Inc. has acquired the Farley and Sathers confectionery businesses from Kraft in the United States.
Round Lake, MN, February 20, 2002 -- Effective today Farleys & Sathers Candy Company, Inc. has acquired the Farley and Sathers confectionery businesses from Kraft in the United States. The sale includes the trademarks, Sathers distribution and six facilities -- three Farley plants in New Orleans, LA; Oklahoma City, OK; and Des Plaines, IL; and three Sathers locations in Round Lake, MN; Pittston, PA; and the Cummings Road Chattanooga, TN plant. The businesses have approximately 1,100 employees. Revenues for 2001 were about $220 million. The transaction was first announced in December 2001 and terms of the purchase were not disclosed.
We bought the Farleys and Sathers brands because they are well-positioned product lines that are in need of more focused sales and marketing attention," commented new F&S CEO Keith Lively. We plan to immediately focus everyones energies to smoothly and efficiently transition from Kraft. Longer term we want to put greater emphasis on product quality and consumer satisfaction, which will help us to more fully realize the market potential of these valuable brands." In addition to Mr. Lively, the new management team consists of COO Dennis Nemeth and VP Sales & Marketing Steve Luitjens.
The Farleys side of the business manufactures and sells a wide variety of candy under the Farleys brand as well as private label, to the food, drug and mass merchandiser retail outlets. The Sathers side of the new company markets bagged candies and snacks under the Sathers brand names, selling in the convenience store channel, with products made by a variety of manufacturers, including Farley.
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