MyPrimeTime extends ROI from their Web analytics investment beyond the Web, using NetTracker® with Business Objects - Online behavior analysis renders profitable marketing mix decisions across all media channels

Sane Solution announces MyPrimeTime, a media company that focuses on personal development for Baby Boomers, is utilizing NetTracker Web analytics software to capture visitors clickstream data and then loading it into Business Objects WebIntelligence to link with other visitor data culled from user registrations and survey responses.

NORTH KINGSTOWN, RI -- February 25, 2002 -- Sane Solutions today announced MyPrimeTime, a media company that focuses on personal development for Baby Boomers, is utilizing NetTracker Web analytics software to capture rich clickstream data to understand visitor content preferences that dictate revenue-increasing decisions for both Web and non-Web channels, such as television programming.

For MyPrimeTime online behavior analysis has resulted in increased content and marketing budget allocation to their most profitable segments, the ability to base ad campaign decisions on previous ROI, insight into developing future programming content, user demographic intelligence and an understanding of their cost to acquire loyal users. The goal is to maximize the use of our marketing budget to attract and retain loyal users and generate ad revenue in the most efficient way possible. NetTracker gives us a better understanding of what we need to do to accomplish that," said Jim Granlund, CTO of MyPrimeTime.

Part of MyPrimeTimes user analysis requires the ability to link online visitor behavior with other visitor data culled from user registrations and survey responses, enabling them to target their most loyal users based on demographic or psychographic profiles. The solution was to integrate NetTracker with Business Objects WebIntelligence®.

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Our partnership with Sane Solutions greatly benefits organizations that have already installed Business Objects and are looking to affordably incorporate the comprehensive online channel data from NetTracker into their customer analysis," said Mark Tice, vice president of global alliances at Business Objects. As a Business Objects customer, MyPrimeTime was able to expedite the implementation of NetTracker using a rapid deployment template specially developed to help companies get the most complete Web site traffic analysis possible. In particular, allowing companies to use our award-winning WebIntelligence product to analyze Web site traffic data and compare it to information from other systems in the enterprise."

MyPrimeTimes sophisticated use of NetTracker Web analytics demonstrates how valuable marketing data can be extracted from NetTracker and applied for streamlined marketing mix decisions. Visitors clickstreams contain rich customer insight that should be used for making intelligent marketing decisions. NetTracker allows companies like MyPrimeTime to analyze clickstream paths for a very reasonable price and to build on the technology investment they have already made in Business Objects," said Jim Rose, CEO of Sane Solutions.
About Sane Solutions
Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $495 for single site analysis; NetTracker Enterprise, $995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $25,000, a more scalable solution for high-traffic sites.
NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Hotwire, Prodigy and more. Sane Solutions' strategic partners include Blue Martini, Business Objects, Cognos, Delano, MicroStrategy, Xchange, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.
Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.