IDP and SysMedia team up to provide content creation and management solution across multiple platforms

IDP & SysMedia Limited will integrate the RegieLine (IDP) and PLASMA MAGENTA (SysMedia) technologies to deliver content and services across multiple hardwares and devices.

Cannes, 6th February 2002 - IDP, a leading provider of cross-platform publishing tools to the interactive television market and SysMedia, the leading provider of systems for the creation and management of digital text services in Europe, have just signed a joint marketing and technical agreement to ensure that broadcasters with existing teletext services will be able to seamlessly migrate and enrich their interactive services onto digital television networks.

The new solution, integrating the RegieLine (IDP) and PLASMA MAGENTA (SysMedia) technologies will provide teletext operators and information providers with the ability to deliver their content and services across multiple middlewares and multiple devices through a proven and existing infrastructure.

Broadcasters will also be able to develop more than simple text based pages and will be able to deliver rich content services including portals, virtual magazines, transactional services such as shopping and betting, enhanced TV and interactive advertising.

Speaking on the announcement, Charlie Horrell, CEO of IDP said: Integrating PLASMA MAGENTA with RegieLines technology will help to remove many of the barriers which have prevented existing broadcasters from moving into the digital space, whilst at the same time delivering a flexible and extendable infrastructure for the development of more advanced services, not only on multiple iTV platforms, but also on other wireless devices such as WAP or PDAs."

Colin Prior, Business Development Director of SysMedia, added, SysMedias PLASMA MAGENTA technology allows broadcasters to deliver enhanced information services. In a multi-platform world, it clearly makes sense to author this information once, and publish it many times to multiple publication platforms. Our combined technologies will allow our customers to reach many more interactive television platforms across continental Europe, significantly enhancing the commercial potential of these services."

IDP
Created in 1992, IDP is today one of the worlds leading suppliers of tools that facilitate the creation of multi-platform interactive television services.

RegieLine, IDP 's flagship technology, is currently used in 5 million European households. In fewer than three years, IDP and its clients have produced more than 70 interactive TV services broadcast, across Europes leading digital TV networks, including CanalSatellite, Cyfra+, TPS, Noos and Canal Digital.

IDP has always maintained a powerful R&D team, and a solid financial base, entering the Paris Nouveau Marché in 1997. In December 2000, IDP saw a new increase in capital thanks to SMI Media Invest, a Swedish investment company that specialises in digital media.

SysMedia
SysMedia Ltd is the leading supplier of systems for the creation and management of digital text services. Its PLASMA MAGENTA product allows broadcasters to create, aggregate and manage digital text and graphic content, and publish to many different TV and publication platforms.

It provides a scalable and extensible solution for broadcasters and platform operators producing interactive TV services. Using XML interfaces and providing tools for publishing one set of content to many broadcast and digital output platforms, PLASMA MAGENTA allows broadcasters to 'author once, publish many times, maximising efficiency and eliminating content duplication.

Press contacts

IDP:
Christine Naslin          
I D P                
Tel. +33 (0)1 40 09 58 64       
Email : christine@idp.fr
      
SysMedia:
Jonathan Swift
SysMedia Limited
Tel: +44 (0) 1293 814200
Email: sales@sysmedia.com