CEREBELLUM TAKES PRINCIPALS BACK TO SCHOOL

Cerebellum Teams with NAESP to Produce Professional Series For PBS YOU

The Cerebellum Corporation, the award-winning producer of educational programming, including Standard Deviants School, which is broadcast daily on PBS YOU, has partnered with the National Association of Elementary School Principals (NAESP) to create Principals: Leaders and Learners. This seven-part series will explore the changing role and responsibilities of the modern school principal. This series is slated for broadcast in April 2002, in time for the NAESP national conference. Principals: Leaders and Learners" will premiere on PBS YOU as part of a new programming block devoted to professional development for educators.

Principals: Leaders and Learners will document real stories of elementary school principals at work, in both the school and the community. The first episode, The Principal in the 21st Century, explores the principals changing role as a school manager and key instructional leader. The remaining six episodes document the daily activities of three, actual principals - interspersed with relevant interviews - as they interact with students, teachers, parents and community leaders on location in their respective schools. Enjoyable and engaging, this series will dispel principal stereotypes and offer practical lessons about achieving success.

NAESP has secured Education World as an underwriter for the project. Designed to help teachers integrate the internet into the classroom, Education World (www.Educationworld.com) is an online resource guide with reviews, articles, lesson plans, teacher profiles and a search engine.

Chip Paucek, Cerebellum Co-CEO comments, Were thrilled to have the opportunity to work with the NAESP. As an educational media company, were excited to expand our focus to include educational professional development. The NAESP understands that improving education in America has to take place on many levels. Principals: Leaders and Learners is exactly the kind of programming we want to include on the new PBS YOU programming block - professional development materials designed for our nations principals, administrators and teachers. Children will learn to the best of their ability when educators teach to the best of their ability."

NAESP Deputy Executive Director Dr. Deborah Reeve added, Cerebellum shares the NAESPs commitment to the education of our children. Principals: Leaders and Learners presents an excellent opportunity to speak directly to our members, and through PBS YOU, well be able to reach parents and students who may not fully understand principals role in the school and the community. We believe this will be a very fruitful partnership."

Cerebellum Corporation, the nation's leading producer of educational media for middle and high school students, has experienced phenomenal growth since its inception in 1993. The Standard Deviants brand of educational programming has been widely acclaimed by educators, parents and students for the ability to make difficult concepts both easy-to-understand and enjoyable. Standard Deviants videos, DVDs and software titles are available at more than 8,000 retail locations nationwide and on the Web at www.StandardDeviants.com. In the Fall of 2000, Cerebellum brought its award winning content to television with the launch of Standard Deviants TV on PBS, a TV Guide "Top Ten New Show for Kids" and Parents' Choice "Recommended."

The mission of the National Association of Elementary School Principals is to lead in the advocacy and support for elementary and middle level principals and other education leaders in their commitment to all children. The National Association of Elementary School Principals was founded in 1921 by a group of principals who sought to promote their profession and to provide a national forum for their ideas. Over the past 79 years, NAESP has grown to become the most powerful voice of Pre-K-8 principals across the United States and around the world. Since its beginning, NAESP has been dedicated to ensuring that all children get the best education possible. The NAESP serves the professional interest of elementary and middle school principals, and promotes the highest professional standards. Today, NAESP provides a peer network of more than 28,500 principals worldwide.

For more information, please contact:
Mark Mashaw
Director of Marketing
Cerebellum Corporation
703-848-0856, x103
markm@cerebellum.com

June Million
Director of Public Information
National Association of Elementary School Principals
703-684-3345
jmillion@naesp.org