GO COASTAL! Pyramid Ales & Lagers Announces New Coastline Pilsner

SEATTLE, WA -- For refreshment one would expect from a day at the ocean, Pyramid Ales & Lagers invites consumers to Go Coastal and enjoy their new crisp golden brew, Pyramid Coastline Pilsner. This fresh local alternative, available year round, is sure to quench the thirst and complement the active lifestyle of consumers up and down the West Coast.

Consumers seek variety in their choice of beers to accompany their many activities and moods," explains Pyramids Director of Marketing, Amy Hoins. When the occasion calls for a quaffable beer, Coastline is a true full-flavored Pilsner, a great choice for the ultimate refreshment."

Brewed fresh on the Pacific Coast, Coastline is a Pacific-style Pilsner made with the finest Northwest ingredients. By combining Yakima grown Vanguard hops paired with carefully selected malts, Coastline offers a fresh hop aroma and crisp taste followed by a dry finish for the ultimate in balance and refreshment. Coastline is currently shipping in both package (6-pack and 12-pack) and draft, and will be available year round.

Promotionally, Coastline arrives with the Go Coastal Digital Film Festival seeking the cinematic answer to the question Whats Refreshing?" The festival, which runs through June, invites consumers to submit digital film shorts with the opportunity to be featured in such hot spots as the Pyramid website and the Pyramid Outdoor Cinema in Berkeley. Promotional support also includes Coastline merchandise and internet communication reinforcing the styles refreshing attributes with a crashing wave, Go Coastal headline, and enticing product shot.

Since 1984, Pyramid has been creating a variety of award winning hand-crafted seasonal and year-round beers that are brewed daily at the Pyramid Brewery & Alehouse in Seattle, WA and at the Pyramid Brewery & Alehouse in Berkeley, CA. Pyramid is part of the Pyramid Breweries Inc. family of craft beverages. For more information on Pyramid Breweries, visit their website at www.PyramidBrew.com.