MEMPHIS FIRM RE-ENGINEERS RESIDENTIAL APPRAISAL PROCESS, OPENS DALLAS, TEXAS OFFICE.

Appraisal Forum, America's Leading and Fastest Growing Appraisal Firm Announces a New Dallas Texas Metroplex Office in Garland, Texas

Press Release

For Immediate Release
March 4, 2002                                               Contact: Phil McCabe
                                                 Director -- Business Development        
                                                 866-367-8630 -- 972-203-8800
                                                 pmccabe@appraisalforum.com

Memphis Firm Re-Engineers Appraisal Process
Opens Dallas, Texas Office

Appraisal Forum, Americas Leading and Fastest Growing Appraisal Company announces a new Dallas, Texas Office.

The firm, a Tennessee based residential appraisal company with an integrated technology solution, is expanding nationwide. On March 1st, the firm will open a Dallas Metroplex office located in Garland, TX at 2306 Guthrie. Phil McCabe will direct the Texas operation. Prior to joining the firm, McCabe was Vice President of Business Development with American Tower Corp (NYSE:AMT). McCabe noted that he had observed how the firm truly valued its relationship with each customer and mortgage professional they worked with and looked forward to bringing this approach to the Texas marketplace. This philosophy has enabled the company to become the fastest growing appraisal firm in the nation," he said.

The business model has been operating successfully in the Memphis Metro area for over 3 years and expanded into the Colorado and Atlanta markets late in 2001 where the company has experienced unprecedented growth and acceptance. In addition to the Dallas office, it also recently opened an office in Tampa, FL and the firm expects to establish a presence in Phoenix, Charlotte, Chicago and other high growth markets in the immediate future. This will bring the total operating areas serviced to 14. Future plans call for the company to expand rapidly throughout the remainder of the U.S.

Vince Dunavant, the firms President and CEO explained that with its cutting edge technology, the firm has changed the way mortgage lenders view the appraisal process. Our approach gives lenders the convenience to order, monitor, retrieve and store appraisals online, which saves them time and money. Our clients thereby gain a competitive edge by avoiding customary delays in the appraisal process." Dunavant was formerly a Senior VP and Principal of Dallas based Trammell Crow Company (NYSE:TCC), where he spent nearly ten years in various management roles.

Appraisal Forums integrated solution adds value to the appraisal process and allows mortgage originators to close loans more quickly, efficiently and cost effectively than ever before. The companys technology solution does not add any costs or process layers to appraisal reporting and can lower the cost to the borrower to finance a home. With a simple registration process at www.appraisalforum.com, lenders and mortgage brokers can immediately begin taking advantage of the platform.