Art Meets Science to Win Gold for Guava

International Competition Honors LabVelocity and Eastly Arts for Excellence in Corporate Web Sites with Life Science Innovator Guava Technologies

International award programs sponsor, MerComm, Inc. hailed www.guavatechnologies.com "Best Corporate Web Site" in the healthcare division of its 2001 iNova competition. The world-class site launched last October with custom Web content-management software powered by life science technology leader LabVelocity, Inc. (www.labvelocity.com) and an intuitive interface designed by the creative talent at Eastly Arts (www.eastlyarts.com).

The winning team developed Guava Technologies, Inc.'s new site to manage and present an expanse of product data and company information. Targeted to the life science research community, the site leverages Eastly Arts' creative savvy and intimacy with Guava's brand with LabVelocity's technical skill and expertise in the life science industry. The result is a corporate Web site that is both a user-friendly, content-rich marketing tool and a valuable resource for industry researchers.

As a leading provider of software and technology services for the life science industry, LabVelocity was the ideal candidate to architect and deploy a customized Web content-management solution for Guava. LabVelocity's scientist-designed technologies enable Guava's customers to easily find the product information they need, while LabVelocity's user-friendly Web-based tools enable Guava to maintain all of its own Web content - from product information to press releases and promotions - in real-time. LabVelocity's tools dynamically publish Guava's content to a front-end presentation art-directed and produced by Eastly Arts.

As the communication arts firm responsible for launching Guava's visual brand in 2000 and sustaining it across corporate collateral, advertising and other brand expressions, Eastly Arts translated Guava's compelling look and feel into a memorable and engaging experience for site users. Clarity prevails in this feature-packed site, with Eastly Arts' front-end artistry matching the sophistication of LabVelocity's science-driven back-end solution.

A strong testimony to the power of collaboration, the work of these two San Francisco enterprises was one of 3,500 entries that the prestigious MerComm awards draw from around the globe every year. Since 1987, MerComm has been advancing the arts and sciences of communications in an international arena. MerComm's iNova program (www.mercommawards.com/inova.htm) new in 2001, honors outstanding achievement specifically in Web development. GuavaTechnologies.com, the gold winner in one of the iNova's 18 industry-specific categories, goes on to contend for Best of Show in March 2002.

About LabVelocity
LabVelocity is a leading provider of information management software and technology services for the life science industry. The company's Catalyst Technology PlatformTM includes two suites of products -MarketCatalystTM for suppliers of laboratory research products and ResearchCatalystTM for research institutions, pharmaceutical and biotech companies. LabVelocity's applications are available as Web-based application services and as enterprise solutions. The company's public Web site, www.labvelocity.com, showcases the powerful technology supporting LabVelocity's products and services. The privately held company is headquartered in San Francisco, California.

About Eastly Arts
Eastly Arts (www.eastlyarts.com) helps businesses powerfully express their unique contributions to their clients, constituents and communities. An award-winning creative services firm, Eastly Arts specializes in developing strategic visual communication programs that align a business' internal resources with its mission and values. With an approach that remembers that spirit is as important to work as mind and body, Eastly Arts' unique combination of arts creates results for clients, while seeking to return joy to its natural place alongside labor.