Sidewinder Defines the eXtended Enterprise Optimisation (XEO) Marketplace

Sidewinder, the leading global provider of eXtended Enterprise Optimisation (XEO) Solutions -- is to exhibit at the Softworld in Supply Chain Exhibition 12th-13th March 2002, as part of the companys continued drive within Europe to be the leader in the XEO software and technology space

On January 5th of this year, Sidewinder introduced their eXtended Enterprise Optimisation solution to leading analysts as a "new generation" of software for Real Time Resource and Fulfilment Process Optimisation for the Time Sensitive Delivery of Goods and Services. The Softworld in Supply Chain Exhibition will be the first opportunity for journalists to view XEO software and technology - the result of GBP 30 million in Research and Development that has now become commercial reality.

Charles F. Short III, Chairman and CEO comments, "Everyone knows SAP for ERP, Siebel for CRM and we are considered by many as the leader in the XEO marketplace. We are the company that is defining this space and we are doing so as a result of our innovative solutions and our global reach. Many leading analysts like Gartner believe that the degree to which the transportation and logistics industries streamline and implement real time resource and fulfilment processes will determine their responsiveness, cost model and level of efficiency for their fulfilment operations".'

Ensuring maximum utilisation of supply chain resources, streamlining business processes and enabling customers to offer increasing sophisticated levels of service at reduced cost is what Sidewinder do. Already, markets such as Collection & Delivery, Distribution, Service Management and Construction with companies including TNT, Hanson, Parcelforce and the AA understand the benefits of utilising XEO technology.

Charles F. Short III summarises, "The potential for the XEO solutions market is enormous. XEO gives a company the ability to offer its customers delivery when and where required, reliably and at least cost.

For Additional Information, Please Contact:
Guy Barbor -- European Sales Director
Sidewinder
Baylis House
Stoke Poges Lane
Slough
Berks
SL1 3PB
I: www.sidewinderholdings.com
E: guy.barbor@sidewindereurope.com
T: +44 (0) 1753 779 900
F: +44 (0) 1753 779 944

Keith Ricketts
Marketing Fusion
I: www.marketingfusion.co.uk
E: keith.ricketts@marketingfusion.co.uk
M: +44 (0) 7977 551 580
T: +44 (0) 1922 613 450
F: +44 (0) 1922 626 858