AIC Service Extends Editorial Capability -- Case Studies Demonstrate Clients' Leadership in the Marketplace

Advanced Information Concepts, Inc. (AIC) is on the case with its new Custom Content Service (CCS) offering. CCS, targeted at press firms and media relations companies, can be used to complement existing media relations efforts through the development of bylined articles, case studies, and supplemental Web-site publishing efforts. The service is available immediately.

Haddon Heights, New Jersey - March 11, 2002 - Advanced Information Concepts, Inc. (AIC) is on the case with its new Custom Content Service (CCS) offering. CCS, targeted at press firms and media relations companies, can be used to complement existing media relations efforts through the development of bylined articles, case studies, and supplemental Web-site publishing efforts. The service is available immediately.

Through CCS, media relations and press firms can access AIC's staff of seasoned technology writers, editors, and industry analysts. With more than 15 years experience developing and writing case studies, white papers, reports and feature articles for technology readers and buyers, our staff members are in a unique position to generate custom content such as :

·   Case Studies
·   Ghost-written industry articles
·   White Papers
·   Analytical reports
·   Positioning Papers
·   Feature articles
·   Product Reviews and Testing
·   Reviewer Guides

"Press firms and media relations companies know their clients have to do more than proclaim the benefits of their technology. Technology companies must prove that their products deliver what they promise," Dayna Delmonico, AIC CEO notes. "Case studies, white papers, and feature articles can have a significant impact on the bottom line."

The service includes editorial story development. Each project is built using AIC's proven process that includes a draft review, copyediting, proofreading, and fact-checking. CCS complements the AIConcepts editing and content repurposing service announced in January 2002.

"Nowadays, ROI (return-on-investment) is more important than ever to technology buyers. It's the one element buyers need to understand before finalizing any deal. For years AIC has worked with technology vendors, product managers and their customers to effectively relate ROI stories in the trade and business press. Now we are offering this expertise to technology marketing and media firms," says Barbara DePompa Reimers, AIC Executive Vice President.

AIC Inc. has provided content and editorial services to technology publishers and vendors and other corporations since 1992. The 20-member staff includes the top technical and business writers, editors and product analysts in the industry. AIC clients have included Andersen Consulting, Bell South, CMP Media, Computer Associates, Hewlett-Packard, IBM, IDG, Motorola, TechWeb, Reed Elsevier PLC, Symantec, Washington Post, and Ziff-Davis among others.

AIC service offerings include: consulting; Internet and print content creation; site development, restructuring, and management; content evolution; AiConcepts editing services; and content repurposing services. AIC also offers in-house and virtual training and seminars for IT professionals, technology media professionals and executives who need to understand the technology media, industry or technology on a lay level. For more information on AIC visit www.advancedinformationconcepts.com or call 856-547-3988.