Web4play. A revolutionary new concept in corporate incentives!

Web4play recently launched its site and received TRUSTe's approval. A new concept in corporate incentives, Web4play enables companies of all sizes to easily motivate and reward their employees and customers.

For Immediate Release

Web4play.com EARNS TRUSTe PRIVACY SEAL

TRUSTe Awards Web4play.com Privacy Seal for its Commitment to
Consumer Privacy and Safety

3/12/02 - Web4play.com today announced that it has earned the TRUSTe Privacy Seal. Todays announcement demonstrates that Web4play.com respects its customers by upholding the privacy protection guidelines pioneered by TRUSTe.

Exemplifying its commitment to consumer privacy and security, Web4play.coms Web site has passed TRUSTes extensive evaluation of its privacy practices and will follow TRUSTes stringent requirements of notice, choice, access, security and redress. Beginning immediately, Web4play.com will prominently display the TRUSTe Privacy Seal on its Web site. By clicking on the TRUSTe Privacy Seal, Web site visitors can easily review the details of the companys privacy and security policy. The TRUSTe Privacy Seal distinguishes Web4play.com as a responsible and trustworthy company invested in clearly communicating how the companys Web site handles personal information.

The TRUSTe Privacy Seal is a consumer branded symbol that signifies that a Web site has posted a privacy statement and, moreover, that the companys information gathering and dissemination practices address the elements of notice, choice, access, security and redress outlined in the Federal Trade Commissions Fair Information Practices. Specifically, TRUSTes licensees agree to:
disclose their information gathering and dissemination practices,
give consumers choice -- through opt-in or opt-out -- to limit any secondary uses of their personal information,
provide consumers with access to their personal information to correct any inaccuracies, and
ensure that reasonable security mechanisms are being used to protect the data that is collected.

Oversight and Watchdog Dispute Resolution
A cornerstone of the TRUSTe Privacy Seal Program is the ongoing monitoring and Watchdog Dispute Resolution mechanism. Through Web site audits and seeding", TRUSTe regularly monitors its seal program participants to ensure the integrity of the privacy statement. In addition, TRUSTe provides consumers and organizations an effective method to build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use service for consumers to resolve their privacy disputes.
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By becoming a TRUSTe licensee, web4play.com gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, Executive Director of TRUSTe. We are pleased to have Web4play.com as part of our distinguished roster of participants in the TRUSTe Privacy Seal program."

Web4play joins TRUSTes worldwide licensee base of nearly 2,000 Web sites, with representation from virtually every vertical segment on the Internet.

About Web4play
Web4play is a revolutionary new concept in corporate incentives. Web4play provides companies wit a comprehensive suite of rewards and communication solutions. Companies can register their employees and reward them with Web4play points. These points can be redeemed for merchandise on the Web4play site. Visit us at http://www.web4play.com

About TRUSTe

TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.

Founded in 1997, TRUSTe runs an award-winning global privacy seal program. The TRUSTe seal is currently displayed on all of the Internets portal sites and has been rated as the most trust-invoking seal online. Since the summer of 1999, Nielsen//NetRatings has continuously rated TRUSTe as the most visible symbol on the Internet. Today, TRUSTe maintains the largest privacy seal program with nearly 2,000 Web sites certified throughout the world.

The TRUSTe coalition of participating companies includes America Online, Excite@Home, Intel, Intuit, the Japan Engineers Federation and Microsoft.

TRUSTe is based in San Jose, CA, with an office in Washington, DC. To learn more about protecting your privacy online, visit the TRUSTe Web site at www.truste.org.