INTERNET WITH A TV FINISH

. Starting today, visitors to some thirteen websites including Virgin, Sky, Rivals & Sports.com will be able to enjoy a slick 30-second commercial on behalf of the premier betting site attheraces.

March 13th 2002
                                                                    
London UK

FOR IMMEDIATE RELEASE

     INTERNET WITH A TV FINISH

Of all the complaints from advertisers selling their wares on the internet, the primary demand is that the internet needs to be more TV like. Technology firms, EyeWonder Inc., creator of instant streaming video technologies for Internet and wireless devices, and Connextra have partnered with agency OMD UKs Interactive division to deliver a television-like video spot for the Internet.    Starting today, visitors to some thirteen websites including Virgin, Sky, Rivals & Sports.com will be able to enjoy a slick 30-second commercial on behalf of the premier betting site attheraces.

The commercial features various racing clips capturing the unique user experience that can be found when visiting the attheraces site. The streaming audio and video will appear within a standard 468x60 banner regardless of end users connection speed.

Audio and Video ads using the EyeWonder EYERIS technology launch instantly, without any pre-installed media players, plug-ins or player downloads. It loads automatically in the browser, automatically detects the end-users bandwidth and provides the optimal audio and video experience. This significantly speeds the download time of streaming video (even to those with 56k dial up connections). And because EyeWonder video does not require user plug-ins for viewing it can reach virtually the entire Internet community. This is a departure from plug-in streaming video companies whose audience distribution is restricted by the number of people who download their plug-ins and then opt in" to view a video.

Connextra will be updating the banner with a live text feed. The spot was produced by interactive agency OMD UK which has taken an innovative approach and combined the power of sound and motion coupled with a live information feed to offer their client a truly cutting edge advertising solution.

EyeWonder UK sales director, Paul Coles said, We at EyeWonder are thrilled to be working with such a high profile and respected media agency. OMD UK have capitalised upon the significant value that EyeMedia offers, the ability to generate branded impressions online and align messages across various mediums will enable OMD UK to attract more traditional offline ad dollars."

A recent study by Jupiter Communications concluded that streaming media advertising would reach $7.3 billion in 2003, or 63 percent of the online ad market. Another study by Millward Brown Interactive on brand impact confirmed that streaming media advertising increases brand awareness by 160 percent.

EyeWonder Inc.
US-headquartered-EyeWonder (www.eyewonder.com) develops instant streaming video technologies for Internet and wireless devices without the need for media players. The companys solutions include EyeMedia for advertising, EyeMail video e-mail, as well as content and learning integration. All solutions utilize the companys proprietary, Java-based video compression technology to provide high-quality video and audio to more than 90 percent of Internet audiences. The company is based in Atlanta, Georgia, with offices and resellers around the world.

Visit www.eyewonderuk.com for more information & live demo.

www.omduk.com
www.connextra.com
www.attheraces.com
www.eyewonder.com
www.eyewonderuk.com

Contact:
Paul Coles, EyeWonderUK         0870 321 9613
Simon Cooper, attheraces         07973 150 034
Julian Ward, OMD UK             0207 893 4893
Scott Button, Connextra         0207 692 9898

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