SAW-YOU LOOKS UP TO BIG BROTHER AT MOBILE NEWS AWARDS

Saw-You has finished hot on the heels of Big Brother at the national Mobile News awards. The Glasgow-based messaging service was named runner-up for Most Innovative Mobile Internet Service for the second year in a row.

Commending Saw-Yous unique anonymous messaging service, the judges said it was an innovative idea which could be extended beyond the pubs and clubs to other user communities."

Mike Kinsella, Saw-Yous CEO said: "For a relatively small company like Saw-You to come so close to a multi-million product like Big Brother is incredibly flattering, and the fact that weve been commended for two years running helps to underline just how different our service is to anything else around."

In recent weeks, the company has launched a 'white label product, which creates fully branded sites for other companies. The service has already been taken up by 5 ISPs including IC24, making Saw-Yous service available to more than 1.4 million registered users.

The company has also partnered with Fastcom Europe, making its service freely available on all of Fastcoms public Internet access kiosks across the UK.

Ends

For further information, please contact Mike Kinsella on 0141 333 1600.

Notes to editors

Technology:
Saw-Yous descriptive instant messaging uses PC-based Internet, mobile phone based Internet (WAP) and SMS to allow communication between devices without the need for phone numbers of e-mail addresses. Using fuzzy logic, its data-mining server can identify individual users according to their own descriptive profile. By using a simple SMS template or drop down menu on WAP, the user can quickly identify someone and instantly message them.

Users to construct a 'social fingerprint containing the users description, the locations where they like to hang out, their interests and favoured brands. Key elements, such as clothing or drinks can be updated live via SMS. The locative instant messaging engine automatically groups venues, allowing users to easily -- and anonymously - identify each other.