Beverly Healthcare Partners with A Place for Mom, Inc. to Help Families of Seniors Find Appropriate Care

SEATTLE--(BW HealthWire)--March 12, 2002--A Place for Mom, the nation's largest eldercare referral service, recently announced a national marketing services agreement with Beverly Healthcare, one of the nation's leading providers of eldercare services including skilled nursing. A Place for Mom will provide online marketing services for Beverly properties on the A Place for Mom web site, http://www.aplaceformom.com.

Now families can quickly and easily find Beverly nursing homes in their area by calling A Place for Mom's personal assistance line (1-866-4MOMDAD), or by submitting an online assessment form. A Place for Mom's trained eldercare professionals provide free personal assistance to inquiring families. On the web site, a simple search tool helps families find facilities. Each facility has a web page with a complete background of the health and wellness services available there.

``Beverly has the privilege of caring for nursing home residents throughout the United States,'' said Dave Devereaux, Chief Operating Officer of Beverly Healthcare. ``Working with A Place for Mom is a great opportunity to partner with a company that specializes in providing families with accurate information so they can make an informed decision about skilled nursing options. Like Beverly Healthcare, A Place for Mom puts seniors first.''

With this announcement, Beverly joins some of the nation's leading eldercare providers already working with A Place for Mom like Alterra Corporation, the largest assisted living company in the US, as well as Sunrise Assisted Living, Merrill Gardens, Atria Retirement and Assisted Living, Summerville Senior Living, Leisure Care, Inc., and Hearthstone Assisted Living.

Beverly Enterprises and its operating subsidiaries comprise a leading provider of healthcare services to the elderly in the United States. They operate 471 skilled nursing facilities, as well as 29 assisted living centers, 56 home care and hospice agencies and 158 outpatient therapy clinics. Through AEGIS Therapies, they also offer rehabilitative services on a contract basis to nursing homes operated by other care providers.

A Place for Mom is the nation's largest eldercare referral network serving families who are searching for care and housing options for elderly loved ones. These options include assisted living, Alzheimer's care, nursing homes, respite care, retirement communities, and adult family homes. A Place for Mom has over 4,000 long-term care communities participating in its referral network, including all of the top ten assisted living companies in the United States. For more information visit http://www.aplaceformom.com or call 1-866-4MOM-DAD.