B2BWorks Introduces E-Mail List Management Services For Marketers, Publishers; Leading B2B Digital Marketing And Media Services Company Debuts CRMWorks

B2BWorks, the premier business-to-business digital marketing and media services provider, today announced the addition of permission-based e-mail list management services to its suite of B2B digital marketing products and services for marketers and publishers.

B2BWorks Introduces E-Mail List Management Services For Marketers, Publishers

Leading B2B Digital Marketing And Media Services Company Debuts CRMWorks

CHICAGO -- Mar. 18, 2002 -- B2BWorks, the premier business-to-business digital marketing and media services provider, today announced the addition of permission-based e-mail list management services to its suite of B2B digital marketing products and services for marketers and publishers.

"E-mail marketing has grown to become a primary source of communication in the B2B space and an essential component of any integrated marketing campaign," notes Bill Furlong, B2BWorks founder and CEO. "In order to make the most effective use of this medium, it is crucial that marketers and publishers build relevant and strategic permission-based e-mail contact lists and manage them efficiently."

B2BWorks CRMWorks is an end-to-end service that helps B2B marketers and publishers develop e-mail strategies, create and build e-mail lists of customers and prospects, and execute e-mail marketing programs. It is an end-to-end marketing solution that can include anything from a one-time deployment to full management of all e-mail marketing initiatives.

"Through CRMWorks, B2BWorks manages the collection, cleaning, and segmentation of marketers and publishers lists as well as the distribution of the e-mail messages," explains Bob Zimmerman, B2BWorks chief technology officer. "As part of the distribution process, CRMWorks includes identification and rental of third-party e-mail lists to bolster a campaign's targeted reach, delivery of the message to the appropriate audience, management of bounce backs and routing of responses to the appropriate party to develop clients in-house CRM lists, creative hosting, and extensive reporting and analysis."

In addition, CRMWorks can help marketers and publishers build and leverage their house lists through strategic consultation on how to use digital tools to efficiently develop a permission-based supply of contacts which can then be monetized through rentals to third parties, facilitated by the B2BWorks international sales team.

"With B2BWorks full suite of digital marketing tools and services to suit any online marketing objective, CRMWorks expands on the companys reputation for being the premier provider of technology and expertise that brings B2B publishers, marketers, and buyers together," said Furlong.

About B2BWorks
B2BWorks (www.b2bworks.net) is the premier business-to-business digital marketing and media services provider. Through a robust suite of products and services backed by years of B2B marketing expertise, B2BWorks is the one-stop resource for integrated online strategies that enable marketers to meet targeted advertising and branding objectives and help publishers grow their online business and increase revenue streams. B2BWorks currently reaches key business audiences in every major Business Sector, Industry, and Market. B2BWorks is headquartered in Chicago with offices in New York and San Francisco.

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