PETES BREWING COMPANY INVITES YOU TO JOIN THE CLUB!

Club Wicked captures the pulse of the city" for Petes spring sales promotion

Petes Brewing Company taps into a totally unique experience this March that ordinary beers cant touch! -- Club Wicked. Drawing on its fresh new look, Petes first in-store sales promotion of the year showcases Americas original brown ale, Petes Wicked Ale, for an electrifying, hip and fun celebration of Wicked."

Petes Wicked Ale isnt your typical stogy craft beer," said Charley Mays, assistant brand manager, thats why Club Wicked will stand out as an extraordinary sales promotion."

Throughout March and April, consumers will get their first taste of the Wicked nightlife with Petes full array of engaging in-store point of sale materials, including counter-cards, Table Tents and Banners. Petes Brewing Company has also commissioned a custom Petes Wicked Ale Lava Lite ® thats offered as an on-display consumer offer - now thats cool.
   
The fun doesnt stop there, participating on-premise retailers will be provided merchandising kits to transform their establishments into a Club Wicked of their own. Kits include point of sale, beverage napkins that double as an interactive bar game and Club Wicked VIP cards that provide access to a special on-line consumer sweepstakes at www.peteswicked.com. Custom Wicked table candles, glow bracelets and glassware complete the setting and are also available to set the mood. Over 4,000 prizes, including Wicked Lava Lites, T-shirts and Beverage Wraps will be awarded online to VIP Club Members throughout March and April. Eager consumers that dont get a chance to score a Club Wicked VIP card during a Petes Wicked Ale promotion can log onto www.peteswicked.com and sign up for one instantly.
       
Created in 1986 by craft brewing maverick Pete Slosberg, Petes Brewing Company has grown to become the number-six specialty brewer in the U.S. Petes currently brews seven products including their flagship Petes Wicked Ale, Americas Original Brown Ale, three seasonal products, Petes Wicked Summer Brew, Petes Wicked Oktoberfest and Petes Wicked Winter Brew as well as three other year-round products, Petes Wicked Strawberry Blonde; Petes Wicked Helles Lager (gold medal winner 2001 Great American Beer Festival); and Petes Wicked Red Rush (bronze medal winner 2001 Great American Beer Festival).
For more information about Petes Wicked Brews please visit www.peteswicked.com.
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