FIRMS ROUTINELY IGNORE INTERNATIONAL INQUIRIES AND LOSE SALES

International Strategies Launches Pilot for First Internet Based Service to Make Global Trade Easier for Small and Mid-sized Business While global traffic is growing on U.S. sites, the process of converting those inquiries into new sales remains fragmented and complex, keeping many smaller firms from realizing new opportunities.

SMALL AND MID-SIZED FIRMS ROUTINELY IGNORE INTERNATIONAL INQUIRIES AND LEAVE MONEY ON THE TABLE
International Strategies Launches Pilot for First Internet Based Service to Make Global Trade Easier for Small and Mid-sized Business

Boston, March 20, 2002: The Internet would appear to be the all-in-one resource for smaller firms looking to grow international sales. With its international reach, the Internet can be an inexpensive global marketing tool. While global traffic is growing on U.S. sites, the process of converting those inquiries into new sales remains fragmented and complex, keeping many smaller firms from realizing new opportunities.

International Strategies, an industry leader and innovator focused on transforming how global trade is conducted, launched its newest product, eTraderoom, the first turn-key web-based application that lets companies process international sales with the confidence of domestic business. eTraderoom opens the opportunity of trading globally to the millions of small and medium sized companies who, until now, routinely ignore international inquiries because of the risks and complexities associated with doing business across borders.

Designed for any web site - high tech, low tech, brochure-ware, e-commerce enabled - eTraderoom addresses the challenge of cost-effectively qualifying international prospects and managing the complexities of cross-border transactions by seamlessly supporting a wide range of activities, all critical to completing a successful cross border transaction.

According to Abby Shapiro, Founder and CEO of International Strategies, Making global trade payoff for small companies requires an understanding of global trade and small business - and often the two don't go hand-in-hand. Since that's been our business for 13 years - and we've worked with more than 250,000 small companies over that time to deliver services they use and value - we know that eTraderoom provides a strong customer value by making it easier to manage the whole process so businesses can develop new sales from international leads."

eTraderoom offers several key benefits to save time, control errors and reduce risks including:

·   speedy qualification of international inquiries
·   workflow process for organizing, managing and tracking all activities (credit checks, financing, logistics, insurance and more)
·   collaborative tools enabling communication with all parties - internal and external
·   content management to avoid repetitive data entry

Because eTraderoom is offered as a hosted application, there are no integration costs and no special training is necessary. An online user demo guides the user through 3 easy steps to Sign Up, Set Up and Open Up. That's it. No training necessary. Any company can be fully operational within minutes. All they need is a Web site and a PC.

eTraderoom is currently in Pilot programs with several trade service providers and their customers. At the conclusion of the Pilot Program, eTraderoom will be sold through a network of channel partners who offer services in the global trade process including credit check, trade finance, logistics, and insurance products critical to the successful completion of a cross-border transaction.

International Strategies, Inc.
The company supplies its customers with technology to simplify trade across borders. Starting with its flagship product in 1989, Export Hotline, International Strategies does business with global giants such as AT&T, UPS and IBM as well as with tens of thousands of small and medium sized companies worldwide. More information about International Strategies and eTraderoom can be found on the Web at http://www.etraderoom.com.

Contact:
Abby Shapiro, CEO
International Strategies, Inc.
11 Beacon Street
Suite 1110
Boston, MA 02108
617-723-8899 Ext. 206
mail to: ashapiro@etraderoom.com