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Kinberlin Revolutionizes the Event Management Industry
Kinberlin Associated Inc., a leader in business management systems, announces the release of a ground-breaking event management software suite for the entertainment industry.
Enterprise Management System Converges with Event Management System to Produce eric
TORONTO, March 25 -- Kinberlin Associated Inc., a leader in business management software, today announced the international release of eric-a revolutionary software suite poised to change the event management industry as we know it.
eric is a business management system created specifically for the event management industry. While many software packages focus solely on event or venue management, eric is one of the only software systems on the market to incorporate event management features-such as task management, resource collaboration, event scheduling and advanced billing-into a strong corporate management suite with concurrent multi-user and networking capabilities.
In designing eric, we worked closely with industry experts to ensure that the multifaceted needs of our end user -- the event management company -- would be met," explains Reuben Barkin, co-founder of Kinberlin Associated Inc. The result is a product that not only enhances a companys operational efficiency through the automation of its daily activities, processes and practices, but also increases its ability to handle a greater capacity of events through better resource management."
eric caters to the various sectors of the Entertainment industry, including Disc Jockey Services, Caterers, Lighting Companies, Décor Companies, Photographers, Videographers, Venues, and more. The system allows a company to organize, manage and schedule events, resources, clients and appointments using a unique and compelling user interface.
| | - a Customer Relationship Management and Enterprise Resource Planning System in one, eric lets companies focus on meeting the service needs of their clients," added Barkin. This is extremely important in an industry in which they rely heavily on the retention of existing clients, and the referral of potential clients, for business."
- of the many advantages of eric is that it is completely modular, which means that it can be scaled and customized to meet a corporations growing needs. Many times, managers are reluctant to buy pre-packaged software solutions because they can not modify the product to suit their corporate environment," explains Roy Bernhard, chief software architect at Kinberlin. However, eric is retrofitted with content editors, so that if a company changes resources, adds new services, or grows in size, the individual users or administrators can easily tailor the program themselves."
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About Kinberlin Associated Inc.
Kinberlin (www.kinberlin.com) orchestrates a full-range of e-business services, including custom applications and business management systems, corporate Web presence,
e-commerce, and digital graphic and multimedia design. Headquartered in Toronto, Ontario, Kinberlins international roster of clients includes: Deloitte & Touche, Kraft/Nabisco, Bell ExpressVu, IMAX Theatre -- Niagara Falls, Whitten Capital Group, Groundzero Marketing & Communications, Capital & York Event Theatres and Mandell Entertainment Group.
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For more information: Tara Rose, Director of Public Relations & Marketing, Kinberlin Associated Inc., (416) 383--0133 Ext.23, E-mail: trose@kinberlin.com.
/Web site: http:// www.kinberlin.com/eric
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