New White Paper Indicates CXO Not The Only Way To Go"

Leading B2B Digital Marketing and Media Services Company, B2BWorks, Unveils Thought Leadership for Successful Target Marketing Online

New White Paper Indicates CXO Not The Only Way To Go"

Leading B2B Digital Marketing and Media Services Company, B2BWorks, Unveils Thought Leadership for Successful Target Marketing Online

CHICAGO -- Mar. 25, 2002 -- B2BWorks, the premier business-to-business (B2B) digital marketing and media services provider, today released a new white paper that investigates the importance of targeting all decision-makers in the customer buy cycle.

In the B2B purchasing cycle, there are multiple touch points and opportunities for marketers to reach an influential audience," says Bill Furlong, B2BWorks founder and CEO. If a marketer is only putting their products and services in front of C-level executives, their marketing program is not taking advantage of all effective avenues to reach critical decision-makers."

This latest white paper from B2BWorks, Reaching All Decision-Makers: CXO Not The Only Way To Go," contains an exploration of the B2B purchase structure and the roles of corporate departments and executives through each step of this process, a comparison of this process to Direct-to-Consumer (DTC) models, and a thorough discussion of how digital marketing offers the strategic tools and execution possibilities to reach relevant audiences in each stage of the purchase structure.

The Internet is definitely being used by buyers throughout their decision making process. The power of the medium allows marketers to take advantage of a captive, interested audience when theyre most receptive to the messaging," notes Furlong.

Reaching All Decision-Makers: CXO Not The Only Way To Go" continues B2BWorks white paper series, launched in 2001 with The Revolutionary Impact Of Value Creation Via B2B Online Marketing." Both white papers are available for download at the companys Web site, www.b2bworks.net, following a simple site registration.

About B2BWorks
B2BWorks (www.b2bworks.net) is the premier business-to-business digital marketing and media services provider. Through a robust suite of products and services backed by years of B2B marketing expertise, B2BWorks is the one-stop resource for integrated online strategies that enable marketers to meet targeted advertising and branding objectives and help publishers grow their online business and increase revenue streams. B2BWorks currently reaches key business audiences in every major Business Sector, Industry, and Market. B2BWorks is headquartered in Chicago with offices in Boston, New York, and San Francisco.

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