NOT JUST ANOTHER SUNSCREEN: NEOSTRATAS NEW DAILY PROTECTION SUNSCREEN (SPF29) CAN BE WORN EVERY DAY -- EVEN UNDER MAKE-UP

• Dermatologist-developed Lotion Recommended for Men and Women As Daily Protection from Sun Exposure • Worn Elegantly Under Make-up for Radiant, Attractive Appearance

CONTACT:   CPRi Communications
      Jeff Jacomowitz
      201-641-1911 x18
      jjacomowitz@cpronline.com

FOR IMMEDIATE RELEASE

NOT JUST ANOTHER SUNSCREEN: NEOSTRATAS NEW DAILY PROTECTION SUNSCREEN (SPF29) CAN BE WORN EVERY DAY -- EVEN UNDER MAKE-UP

•   Dermatologist-developed Lotion Recommended for Men and Women As Daily Protection from Sun Exposure
•   Worn Elegantly Under Make-up for Radiant, Attractive Appearance

PRINCETON, N.J. -- Now there is an esthetically pleasing sunscreen that goes on smoothly under make-up to protect normal, oily or super-sensitive skin from harmful sun rays during routine daily activities such as commuting, taking a walk, sitting next to your window at work or playing outdoors with children: Daily Protection Sunscreen (SPF29), from the laboratories at the NeoStrata Company, Inc.

Not all sunscreens are created equally, and this product is particularly appealing since it Is a valuable daily skin treatment that protects the skin from both UVA and UVB rays, while not promoting acne, a common side effect of many sunscreens," says Eric Bernstein, MD, board-certified dermatologist who uses the product on his own skin and advises women to apply this light, non-greasy lotion daily before putting on cosmetics. What sets Daily Protection Sunscreen apart is that it contains Parsol 1789® for UVA protection, along with NeoStratas patented polyhydroxy acid (PHA), to condition the skin and provide antioxidant protection to minimize wrinkles and premature aging of the skin."

Powered with the newest FDA-approved UVA sunscreen Parsol 1789® and other key ingredients, including three UVB sun filters, Daily Protection Sunscreen provides broad spectrum, high SPF 29 protection to maintain healthy, younger skin. Everyone should be applying high SPF sunscreens on a daily basis to protect skin. Women find Daily Protection Sunscreen particularly attractive since it is virtually invisible on the skin and can be used under make-up," adds Dr. Bernstein. This is a revolutionary concept in skin health -- combining daily sun protection with cosmetic appeal to enhance compliance for use every day."

And theres no reason to rush out of the pool -- this sunscreen is water resistant and protects the skin after 40 minutes immersion in water. Despite its significant water resistant properties and high SPF coverage, Daily Protection Sunscreen is a light, non-greasy formulation that is appropriate for daily use by both men and women. It can be used along with everyday cosmetics and is a perfect complement to other NeoStrata Skin Care products or other topical therapies.

Daily Protection Sunscreen should be applied daily, and while it is water resistant, it should be reapplied after excessive perspiration and extended periods in the water. It is also ideal protection following cosmetic facial procedures including laser, superficial peels, microdermabrasions and exfoliations.

Fragrance free, Daily Protection Sunscreen does not contain oxybenzone or PABA that may irritate skin, or the sunscreen agents titanium dioxide or zinc oxide that can leave an unnatural white cast on the skin. Daily Protection Sunscreen will not promote acne, making it an ideal choice for youths, particularly teens and people in their 20s who are highly concerned about acne breakouts.*

Daily Protection Sunscreen is available through most medical professionals, including dermatologists and plastic surgeons, in a 3.4-ounce flip top bottle at a suggested retail price of $30.00. For more information on Daily Protection Sunscreen, ask your skin care professional, call 1-800-628-9904 or visit www.neostrata.com.

*Use on children under 6 months only with the advice of a physician.

About NeoStrata
Daily Protection Sunscreen was developed by the Princeton, New Jersey-based NeoStrata Company, Inc., the medical communitys recognized leader in Alpha Hydroxyacid (AHA) formulations. A medically-based dermatological company dedicated to the advancement of skin care and to educating the public about the benefits of AHAs, the NeoStrata Company, Inc. was established in 1988 by Drs. Van Scott and Yu, who have
devoted nearly 30 years to researching the potential of AHAs. The company markets a comprehensive line of patented, quality skin care products, all based on advanced AHA technology.

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