M-business publication targets real enterprise success

Siemens and Verista release a practical approach to selecting and planning mobile business applications.

Verista today released "Mobile Business - A Task Based Focus", a key white paper produced jointly with Siemens Communications. The paper will be a valuable resource for business and IT strategists charged with exploiting the business value of mobile technology in the enterprise, as well as sounding a call to practical action on the part of managers and developers.

The paper is Verista's first joint publication with Siemens. Siemens and Verista have already developed a Mobile Business Discovery Programme to assist customers establish a practical, actionable strategy for mobile business.

Paul May, author of the paper and Principal Consultant at Verista, said: "'Mobile Business - A Task Based Focus' explains how the most valuable opportunities for using mobile technology are hidden in the day-to-day frustrations and delays that mobile workers experience. The problems are often down to lack of access to corporate systems. Mobile technology can solve these problems and impact the bottom line quickly - it's all about getting their jobs done."

"M-business solutions will be critical to the future success of many organisations, allowing them to differentiate their customer service and improving productivity," said Kathryn Howe, Siemens' M-business Marketing Manager. "We believe in building targeted solutions that can be clearly justified in compelling business cases. This white paper will set enterprises on the right road to mobile business success."

"Mobile Business - A Task Based Focus" is available for download at www.verista.com/mbusiness

About Verista
Founded in 1998, Verista is a small, focused, independent consultancy specialising in digital channel strategy and management, wireless technologies, mobile workforce enablement and mobile marketing (m-marketing). We work with channel partners, systems integrators, network operators and software vendors to bring the appropriate mix of capabilities to our clients.